Consumers are turning away from fresh as their stress levels rise – preferring the convenience and mood management claims offered more prominently in the center of the store, suggests data from consumer research firm Circana, previously known as IRI....
Functional beverage brand Recess (tagline: ‘We canned a feeling’) has picked up a flurry of new accounts for its magnesium- and adaptogen-infused Recess Mood sparkling beverage line, and predicts it will increase distribution from 4,000 to 8,000 stores...
With brands now infusing their wares with everything from passionflower to hibiscus to deliver a sense of calm and wellbeing, the time is ripe to take 5-HTP - a mood support ingredient historically confined to the supplements market – to a broader audience,...