A majority of consumers are less likely to consider non-GMO or organic claims in their purchase decisions, but millennials and Gen Z consumers are more likely to seek out products with Non-GMO Project and USDA Organic labels than older cohorts, as Hans...
The influence of non-GMO claims on purchase intent is declining, while claims such as “no artificial ingredients,” “natural flavors” and “no added sugar” are more impactful, Carla Saunders, senior marketing manager, Cargill, explained to FoodNavigator-USA.
Rising inflation is taking a toll on natural and organic sales in the US, the growth of which slowed dramatically in 2022 and will likely continue to drop in the coming year before rebounding slightly in 2024, according to data presented at Natural Products...
Even as rising consumer interest in natural and organic products helps push overall sales to new highs, the industry’s growth rate continues to plummet from pandemic highs to below pre-pandemic levels and likely won’t rebound until 2024 as the threat...
