Natural

Gen Z shoppers will ‘be the greenest shopper yet,’ Non-GMO Project shares in latest awareness data

09-Nov-2023 By Ryan Daily

A majority of consumers are less likely to consider non-GMO or organic claims in their purchase decisions, but millennials and Gen Z consumers are more likely to seek out products with Non-GMO Project and USDA Organic labels than older cohorts, as Hans...

Non-GMO claims around sweeteners are less impactful while ‘natural flavors,’ ‘no added sugar’ gain traction among consumers

29-Sep-2023 By Deniz Ataman

The influence of non-GMO claims on purchase intent is declining, while claims such as “no artificial ingredients,” “natural flavors” and “no added sugar” are more impactful, Carla Saunders, senior marketing manager, Cargill, explained to FoodNavigator-USA.

Natural Products Expo West

Inflation slows, doesn’t stop natural & organic sales growth

13-Mar-2023 By Elizabeth Crawford

Rising inflation is taking a toll on natural and organic sales in the US, the growth of which slowed dramatically in 2022 and will likely continue to drop in the coming year before rebounding slightly in 2024, according to data presented at Natural Products...

Natural Products Expo East

Growth of natural, organic products slows in face of recession -- can functional ingredients reinvigorate space?

03-Oct-2022 By Elizabeth Crawford

Even as rising consumer interest in natural and organic products helps push overall sales to new highs, the industry’s growth rate continues to plummet from pandemic highs to below pre-pandemic levels and likely won’t rebound until 2024 as the threat...