Nutri-Score

Tate & Lyle delves into the strengths, weaknesses, opportunities and threats (SWOT) of the European bakery market today. Pic: GettyImages

What is driving growth in bakery?

By Gill Hyslop

Consumer research by Tate & Lyle reveals almost half of 18-34-year-olds across the UK and Europe tuck into a sweet or savoury baked treat daily. A third of consumers aged 34 and above are doing the same.

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