As food inflation continues to cool, consumers still cite grocery prices as a main financial concern, with many shoppers turning to a host of cost-saving methods, including trading down, to reduce their grocery bill, market research firm 84.51° shared...
Mondelēz is investing in new omnichannel shopping capabilities and educating employees on digital shopping best practices, the snack giant’s Global Ecommerce Director Abhishek Ahluwalia said at the 2024 Digital Food and Beverage event in Palm Springs,...
Professionals tasked with creating the future of online shopping experience are facing technology budget cuts, underscoring the need to justify the return on investment of new and enhanced omnichannel capabilities, experts shared at the Digital Food &...
CPG brands are retooling its marketing strategies as younger consumers shift more of their spending to social-media platforms like TikTok, Kenny Juskowiak, managing director of emerging brands for NIQ, shared during a recent webinar.
Fetch is gamifying the shopping experience and data collection with a reward-based app that gathers information about how consumers are buying products in specific categories, like chocolate, company VP of Partner Development Anne Hill told FoodNavigator-USA....
Many CPG brands and retailers are struggling to create an integrated and cohesive omnichannel shopping experience at a time when retail media and paid promotions are even more crucial to gain a consumer's attention, a panel of experts shared in a...
Many consumers are scrapping digital shopping apps and e-commerce options in the hunt for deals, which can challenge retailers trying to grow their business, Laetitia Berthier, head of customer success for AI company SymphonyAI, told FoodNavigator-USA....
Online digital shopping is an increasingly important aspect of shopper acquisition, as what happens digitally often influences brick-and-mortar shelves, a panel of e-commerce experts shared in a recent Circana webinar.
Consumers are leveraging in-store and digital shopping experiences to find the best deals to fiight inflation, while product availability and accuracy are crucial to building loyalty online, Kroger’s retail insight arm 84.51° shared in a recent whitepaper....
The online grocery channel is facing several headwinds in 2023, as macro-economic factors are influencing where and how consumer shop, Gen Z consumers become weary of tech, and two key market players - Walmart and Amazon - intensify their rivalry, Matthew...
Tech giant Google's cloud-based data, AI, and omnichannel customer experience is helping retailers unlock new customer opportunities through digital channels, Paul Tepfenhart, global director for Google Cloud and head of food, drug, mass, and convenience...
Omnichannel experiences that mix in-person and digital shopping are increasingly important for brands and retailers to grow their businesses, as consumer behaviors shift due to economic factors like inflation, Alexandra Trott, director of insight for...
As CPG food and beverages companies grow brand penetration, they are met with a consumer who is increasingly savvy in finding the best purchase for their dollar, requiring e-commerce teams to rethink how to attract new customers and keep the ones they...
Poultry producer Perdue Farms is shaking up what’s possible with direct-to-consumer offerings with new digital avenues, as it tells a better story about its animal welfare strategy, brand CMO and SVP of e-commerce David Zucker told FoodNavigator-USA in...
As CPG brands and retailers respond to shifting consumers behaviors -- from trading down to private label to more brick-and-mortar shopping -- they need to put aside preconceived notions of what consumers want and use data and their internal resources...
Due to the rise in grocery prices, consumers have transitioned into value shoppers, prioritizing price sensitivities over brand loyalty. This shift has opened an opportunity for smaller retailers to more efficiently meet consumer needs by leveraging their...
Foxtrot, a chain of modernized neighborhood convenience stores stocking a curated selection of local goods and growing assortment of its own private label products, has raised $100m in Series C funding to support new stores, digital shopping enhancements...
The unprecedented shift to ecommerce during the pandemic and predictions that many consumers will continue to buy groceries online even after it is safe to return to retail stores has elevated the importance of an omnichannel strategy – but according...
As more consumers adopt a “research-online-buy-offline” approach, providing accurate, consistent product information across channels and on packaging is essential for driving discovery, initial trial and repeat purchases – and yet, most manufacturers...
Ahold Delhaize – whose store brands in the US include Food Lion, Giant, Hannaford, and Stop & Shop – is accelerating its omnichannel business model with dozens of new stores and nearly 1,400 new Click & Collect locations planned for 2021, as well...
As part of its technology-driven retail strategy, Walmart has unveiled a new digitally-enabled look and feel to its store design and layout rolling out to hundreds of stores this year to create an “instant omni-shopping experience in the customer’s mind.”
Ecommerce may account for only a fraction of overall grocery sales currently, but it is growing quickly – and retailers and brands can better take advantage of the opportunities it offers by working with dietitians to create nutrition-centered apps and...
It has been ten years since the last recession first shook Americans’ confidence and caused them to pull their purse strings tighter, but according to industry insiders, consumers finally are feeling more comfortable spending again – which is good news...
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![[Video] Perdue Farms goes beyond “talking about omnichannel” with e-commerce approach](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/sectors/meat/video-perdue-farms-goes-beyond-talking-about-omnichannel-with-e-commerce-approach/16511246-2-eng-GB/Video-Perdue-Farms-goes-beyond-talking-about-omnichannel-with-e-commerce-approach.png)
