Shrinkflation

Shrinkflation-weary consumers turn to private label

Shrinkflation-weary consumers turn to private label

By Ryan Daily

Raising prices while simultaneously shrinking products to offset higher inflation could cost brands more in the long term, suggests a new survey from YouGov that found consumers turned off by shrinkflation are turning to private label.

Source: Getty/	photo_chaz

Could reframing ‘shrinkflation’ as portion-control boost sales?

By Elizabeth Crawford

Many packaged food and beverage manufacturers that have trimmed serving sizes without lowering cost in recent years to mitigate inflation have tried to do so in stealth mode for fear of losing value-seeking shoppers, but new research suggests if they...

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