Beverage brand MyMuse worked closely with social media personality and singer Dixie D'Amelio to develop a new caffeine-free, passionfruit-flavored functional soda and enhance the company's symbiotic influencer marketing strategy as “a brand...
United Sodas of America’s recently appointed president, Dan Herndon, is taking a practical hands-on approach to growing the low-sugar soda company, as the brand focuses on expanding in select channels and deploying capital efficiently to maintain a sustainable...
In an effort to reduce their sugar intake, many consumers are shaking up how they drink soda, opting for lower or no-sugar options with key functional benefits like gut health over the traditional sugary sodas, Salomi Naik, head of innovation at Ai Palette,...
Coca-Cola Co.’s North American margins “reached toward a new high watermark” in the first quarter of 2023 observed one market analyst during the company’s quarterly call yesterday – a better-than-expected outcome that leadership attributed to higher prices...
How do sugar reduction strategies – such as low/no sugar products and reduced pack sizes – affect product sales? A new study explores how manufacturers can create ‘win-win-conditions’ in both reducing sugar and boosting sales.
Zevia continues to gain new shoppers, increasing the brand's household penetration (+1.3 million households in Q3 2022 vs. Q3 2021) while the company sorts through temporary inventory management issues that have dented its full 2022 year outlook.
Regular consumption of sugar-sweetened beverages (SSBs) is associated with higher mortality from certain cancers, partially mediated through obesity, according to a study by researchers at the American Cancer Society.
In the face of an unrelenting inflationary environment, zero sugar soda brand Zevia is reporting continued growth and consumer adoption of its products, especially in the club channel.
While sports drinks are often loaded with sugar and can pack a hefty caloric punch, convincing people to replace them with water or unsweetened options may be more difficult than persuading them to ditch other sugar-sweetened beverages, including soda,...
What will the next frontier and low- and no-sugar beverages look like? Find out during FoodNavigator-USA's free-to-attend webinar on Low- and-No-Sugar Beverages: From Soda 2.0 to Flavored Waters online event, broadcasting on Tuesday, July 26th at...
Zero-sugar stevia-sweetened soda brand Zevia has appointed its current president of the company, Amy Taylor, as its new CEO succeeding Paddy Spence who will remain as chair of the company's board of directors, effective August 1, 2022.
With the help of a $7m fundraise, Startup De La Calle is bringing to more Americans nationwide a modern version of the beloved and naturally functional Mexican “street vendor treat” tepache – a probiotic beverage made from fermented organic pineapples...
Functional soda brand Olipop's $30m Series B funding round led by a long roster of celebrities, beverage industry veterans, and entrepreneurs, will help make the brand mainstream, according to co-founder David Lester.
From Olipop, Poppi and Mayawell to Health-Ade Pop, Live Soda and Revive, a new category is beginning to emerge in the soda aisle promising fun and functionality, says beverage industry veteran Tom First, who is throwing his hat into the ring again with...
The Center for Science in the Public Interest (CSPI), a US consumer advocacy organization, is urging the country’s top food retailers and sugary drink manufacturers to remove sugar-laden drinks from impulse buy locations in stores.
Olipop – a functional beverage brand forging new territory in the soda category with 9g fiber per can – is on course to more than triple revenues this year vs 2020, says co-founder Ben Goodwin, who launched the brand with David Lester in late 2018.
Displaying health warnings on sugar-sweetened drinks could be an effective way of reducing consumption, suggest US researchers, who found a 14.5% decline in consumption among students when warning labels were displayed on drinks in a college cafeteria....
PepsiCo reinforces its commitment to its three-pronged “Faster, Stronger, and Better” strategic framework Oct. 1 as it comes off a better than expected third-quarter in which its beverage business rebounded and pandemic-fueled demand for snacks and packaged...
For innovations to succeed they do not need to be perfect out of the gate, but they do need to offer a real benefit to companies, their consumers and their retailer and business partners at a scale that justifies the investment and risk, top executives...
Beverage companies spent $1.04bn to advertise sugary drinks and energy drinks in 2018 in the US, a 26% increase compared to 2013, according to Sugary Drinks FACTS 2020, a new report from the Rudd Center for Food Policy & Obesity at the University...
From 2003 to 2014, consumption of sugar-sweetened beverages (SSBs) -- fruit drinks, soda, sports/energy drinks, and flavored milks -- on a typical day declined significantly, according to a new study.
Customer satisfaction in grocery food and beverages continues to outrank that of most other consumer good segments, but a slight reshuffling among the most trusted brands underscores a broader shift in shopper preferences from the once all-powerful national...
By Rachel Arthur, Elaine Watson, Stephen Daniells, Gary Scattergood, Niamh Michail
Sugar taxes continue to hit the headlines, but the introduction of new legislation is never straight-forward. We take a look at 20 countries around the globe where sugar taxes have been in the news.
For generations Americans have raised glasses of wine, pints of beer or flutes of champagne to toast to their health and that of their loved ones – only to wake up the next morning to find themselves, and their wallets, in completely the opposite state.
