The premium price associated with better-for-you products might be a purchase barrier for consumers, almost half (41%) of whom say these products cost too much, according to data from Nutiani's global trend report.
Health and wellness positioned products may account for only a small portion of the food and beverage industry’s overall dollar share, but they are disproportionately driving dollar growth alongside organic, which often outpaced its conventional counterparts...
As consumers become vaccinated and more comfortable venturing out of their home after months of lockdowns, their health remains front of mind, but their priorities are expanding from a laser-focus on immunity to include weight management and their state...
Americans are taking a more ‘snackable’ approach to their health and wellness – both in terms of the goals they set and their methods to achieve them – opening the door for food and beverage players to capture a larger share of the fast-growing health-care...
Innovation still drives the food landscape even though “treasure hunting” may look different now than before the pandemic sidelined casual in-store consumer browsing and retailers and brands rationalized SKUs to focus on best-sellers to alleviate supply...
As consumers continue to navigate the pandemic’s threat to their physical and emotional health in the New Year, they increasingly will seek nutrition that is personalized, technologically enhanced, mood moderating and immunity boosting, according to Innova...
Historically, functional shots have been relegated either to the “dark back corners of the store with the supplements” or by the cash register as an impulse product rather than mindful destination item, but as consumers increasingly seek immunity-boosting...
Good Culture – which launched in 2015 with a mission to disrupt the sleepy cottage cheese aisle – has moved into new territory with the development of cultured kefir probiotic shots featuring on-trend functional ingredients from matcha and turmeric to...
As consumers’ focus on health and wellness deepens, their understanding of the concept also is evolving and diversifying based on their life stage and unique circumstance – creating new marketing opportunities for retailers and brands that can offer more...
New research from Jenny Craig suggests that consumer confusion about the meaning of ‘wellness’ could cause marketing campaigns centered on the concept to fall flat unless companies more clearly define – and back with science – how their products support...
