Kombucha maker Health-Ade is throwing its hat into the prebiotic soda ring again with SunSip, as consumers continue to seek out gut-health claims in the carbonated beverage category.
The introduction of Eat Your Mouth Off aligns with WK Kellogg Co’s strategy to diversify its portfolio in response to shifting consumer preferences – particularly the new fringe generation – towards plant-based, but still protein-heavy, better-for-you...
PepsiCo is using Rockstar Energy as the core of its energy-drink strategy, while leveraging its partnership with Celsius to tap into leading consumer trends, Fabiola Torres, GM & CMO, SVP Energy Category at PepsiCo, told FoodNavigator-USA.
CPG brands are responding to consumer demand for better-for-you beverages with a bevy of claims from energy to gut health that are driving overall category growth, Becca Henrickson, category development and planning manager of beverages for NOAM at Tate...
Energy drink giant Monster more aggressively is going after the better-for-you beverage space through its Bang acquisition, and zero-sugar and coffee innovation, representatives told FoodNavigator-USA.
Better-for-you beverage brand Swoon is kicking off summer with two new flavors of its zero-sugar beverage - a Barbie Pink Lemonade and Lemon Iced Tea & Raspberry Iced Tea - as the demand for zero sugar products increases, brand co-founder Cristina...
PepsiCo beat Wall Street expectations for its first quarter 2023 earnings due to strong margin growth while backing off potential future price increases to combat inflation and other supply chain issues, the company's Chairman and CEO Ramon Laguarta...
Zevia continues to gain new shoppers, increasing the brand's household penetration (+1.3 million households in Q3 2022 vs. Q3 2021) while the company sorts through temporary inventory management issues that have dented its full 2022 year outlook.
In the face of an unrelenting inflationary environment, zero sugar soda brand Zevia is reporting continued growth and consumer adoption of its products, especially in the club channel.
Lemon Perfect, the fastest-growing brand in the enhanced water category*, has hired industry veteran and former Coca-Cola executive Jim Brennan as its new president and chief revenue officer.
Zero-sugar stevia-sweetened soda brand Zevia has appointed its current president of the company, Amy Taylor, as its new CEO succeeding Paddy Spence who will remain as chair of the company's board of directors, effective August 1, 2022.
As the #1 selling brand in Australia, New Zealand, and the UK, and the fourth largest kombucha company globally, producing more than 90 million cans per year, Remedy Drinks is seeking to replicate its success in the US market where it says consumers are...
![[Video] Tate & Lyle shares how energy, hydration, gut health are driving the beverage market](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/news/suppliers/video-tate-lyle-shares-how-energy-hydration-gut-health-are-driving-the-beverage-market/16874955-1-eng-GB/Video-Tate-Lyle-shares-how-energy-hydration-gut-health-are-driving-the-beverage-market.png)
