Danisco offers to Care4U with food protectants

By Jess Halliday

- Last updated on GMT

Related tags Danisco Food additive

Danisco is taking its natural food protection services to a new
level with the launch of a new label called Care4U, which combines
ingredients with advice and analytical support.

Natural ingredients are now often preferred by consumers and manufacturers to synthetic ingredients, allowing for clean labels that do not list artificial additives. Food protection is no exception especially since, according to Danisco, some synthetic preservatives have been linked to allergy, increased disease risk, and antibiotic resistance. The company has served this market for some time by offering a range of ingredients aimed at replacing synthetic preservatives in foods, including cultures, plant extracts and microbials. It cites market data that says natural solutions already account for a twenty five per cent of the €1bn global market for food protectants - and the annual growth rate is between six and eight per cent, outstripping food protectants as a whole. But a spokesperson for Danisco Cultures told FoodNavigator.com that the Care4U trademark is more not just a portfolio of ingredients, but a full service that can help customers develop safe clean label products. The team at Danisco has considerable knowledge on applications, processing and regulatory requirements in different global markets, she said. The main focus of the venture is on the fresh dairy, cheese, meat, soup, sauces, dressings, oils and fats, and bakery and beverage categories. Customers will be invited to enter into a strategic partnership with Danisco, which will give them access to a complete package. In addition to expert assistance, it includes analytical support for so that the customers' can measure the efficacy of the Care4U ingredients in their consumer products. Danisco is also launching a dedicated website, to which its partnering customers will have access, containing scientific documentation of the protectants' functionalities and benefits. The Danish company claims a leading position in the natural food protectants market. The spokesperson said an internal survey had shown it to have one of the widest portfolios in the market, with good market penetration. The spokesperson agreed that this is "absolutely a top, key priority"​ for research and development, as work is underway on developing and launching new natural food protectants. Danisco is unveiling the Care4U label at FIE in London next week, where VP for food protection Stephane Constant will give a presentation on natural food protection.

Related news

Show more

Related products

show more

White Paper: Solving for Sugar Reduction

White Paper: Solving for Sugar Reduction

Content provided by ADM: Innovation that Feeds the Future | 02-Nov-2023 | White Paper

Sugar does more than provide sweetness. It is a foundational ingredient, contributing to texture, color, and mouthfeel while also providing the necessary...

Sustainable Sweetening Solutions from ADM

Sustainable Sweetening Solutions from ADM

Content provided by ADM | 13-Oct-2023 | Product Brochure

ADM understands sweetness—and sustainable sourcing. Not only do we have the industry’s most comprehensive portfolio of sweetening solutions, we also are...

 Four actionable steps to reduce allergen recalls

Four actionable steps to reduce allergen recalls

Content provided by FoodChain ID | 04-Oct-2023 | White Paper

Failing to mitigate allergen risks has serious consequences - not just for consumer safety, poor allergen procedures can also cause financial losses and...

Accelerate your new product development (NPD)

Accelerate your new product development (NPD)

Content provided by FoodChain ID | 02-Oct-2023 | White Paper

Delivering new products to market is a complex process with multiple challenges that results in a failure rate of between 30-40%.

Related suppliers

Follow us


View more