SAFC adds certified organics to range
The raw material supplier already has a catalogue of 1700 food grade Halal and Kosher products.
But Judy Pruss, market manager, told FoodNavigator-USA.com that flavor blenders were demanding organic materials, and that led the firm to develop the new additions – 50 for now, but with more on the way – to meet demand.
The first introductions “were chosen after a lot of research and conversations with customers about their needs,” she said. They include the likes of sweet almond oil, juniper berry oil, and macadamia oil.
Sourced from all over the world, they all come from natural plant sources grown without use of pesticides or fertilizers.
SAFC is also selling the organics on a worldwide basis to a core customer base. They are expected to be used mostly in flavors for food applications, although there is also interest from the fragrance sector.
So that the materials can be sold in core markets, SAFC secured organic certification that they are compliant with both the US National Organic Program and the European Organic Standards. Certification was carried out by Midwest Organic Services Association.
“We really try to ensure regulatory compliance – which we are strong at – before even launching the product,” Pruss said.
“We are able to sell in pre-packaged quantities with all the regulatory support, and can ship straight away.”
This can help speed customers' research and production.
She said that for the organic naturals the price is “slightly higher priced” than the naturals, reflecting the additional certifications obtained.
In addition to being organic and natural, the new offerings are also Kosher and Halal.
Organic growth
Pruss said market research has show organics to be “one of the stronger growth industries seen in some time,” and added that it seems to be recession-proof.
“People are still moving ahead, there is a strong need.”
SAFC cited market research on the US organic food and beverage market from the Organic Trade Association, which indicates historical US sales growth at over 20 per cent annually in the $25bn market.
