Colarome’s plant-derived colors come to the States

By Caroline Scott-Thomas

- Last updated on GMT

Related tags: Color, United states, Food

Canadian natural ingredients company Colarome has joined with Food Ingredients Solutions for distribution of its Vivapigments natural color range in the United States.

Natural colors have grown in popularity across the globe, particularly after a 2007 study published in The Lancet​ linked six artificial colors to hyperactivity in children. Despite widespread acknowledgement that the study had some flaws – including the fact that children consumed a cocktail of colors, making it impossible to pinpoint the effect of any one color – it caused global concern about the safety of artificial colors, and led many manufacturers to reformulate with natural alternatives.

Colarome launched its natural, plant-derived color range in Canada this August, and while the company’s president Robin Côté hopes the partnership with Food Ingredients Solutions will develop a strong customer base for Vivapigments in the US, he said he sees even wider potential.

Côté told “Natural colors are expanding more and more…The market is very important in the United States and Canada – and Europe as well. We would like to have a similar agreement with a strategic partner in Europe.”

He said the company is still looking for such a partner.

Colarome has been working with US-based Food Ingredients Solutions for a number of years for distribution of other ingredients in its portfolio, Côté added.

The Vivapigments plant-derived colors range from tan through browns, reds, yellows, oranges, greens and blues to purple, and are suitable for use in confectionery products, baked goods, and in food product coatings.

In terms of introducing them into food products in the US, Côté said: “All the ingredients that are in the product have food grade recognition, so there weren’t any regulatory issues.”

Food companies’ swift transition away from artificial colors saw ingredients makers rapidly develop natural color lines to answer demand, but finding alternatives for some colors has been problematic. The inability to source a natural blue coloring, for example, meant that when Nestlé vowed to rid its Smarties sugar-coated chocolate candy of artificial colors in 2006, it had to replace blue with white until 2008 when it started using a spirulina-derived natural blue.

Related topics: Suppliers, Flavors and colors

Related news

Related products

show more

REAL Eggs Integral Role in Baking White Paper

REAL Eggs Integral Role in Baking White Paper

American Egg Board | 06-Oct-2019 | Technical / White Paper

By enhancing ingredient statements, REAL Eggs contribute to gold standard quality. In a world where consumer expectations evolve at sometimes dizzying...

Enhancing Bakery’s Appeal

Enhancing Bakery’s Appeal

Bunge Oils | 23-Sep-2019 | Technical / White Paper

Many of the attributes consumers love about bakery are determined by the type of fat bakers use. Some initial PHO substitutes did not fully meet sensory...

Color plus clean labels from a proven ingredient

Color plus clean labels from a proven ingredient

Briess Malt & Ingredients Co. | 06-Sep-2019 | Product Presentation

BriesSpecialty™ Malt Flours offer natural color and flavor adjustment for cookies, breads, and other grain-based foods. Ranging in color from light to...

Reformulating for Flexitarian Food Applications

Reformulating for Flexitarian Food Applications

Kikkoman Sales USA, Inc. | 16-Oct-2018 | Technical / White Paper

Flexitarianism is becoming one of the biggest trends in food, according to several food and health information sources, including the National Institutes...

Related suppliers

Follow us

Featured Events

View more


View more