Wild develops coconut water flavors and new drink concepts

By Caroline Scott-Thomas

- Last updated on GMT

Related tags Coconut water Coconut

Wild Flavors has released a new range of sensory-tested tropical flavors for coconut water, tapping into the continuing attention that the drink is attracting on the market.

Coconut water is the clear liquid from the center of young green coconuts and has been marketed as a healthy, natural alternative to sports drinks, as it contains vitamins, minerals and electrolytes, but is low in calories and fat-free. The drink’s image has also been enhanced with a host of recent celebrity endorsements, including one from Madonna early this year, when she invested $1.5m in Vita Coco, one of the leading players on the American market.

Wild is not the first flavor firm to introduce a flavor range for coconut water – GSB Flavor Creators and Virginia Dare, for example, have both introduced flavors specifically for use with coconut water – but Wild said that it is going beyond flavors to create total drinks concepts. These could include using coconut water as a percentage of a drink blended with iced tea or juices, or with added health and wellness ingredients.

The company’s coconut water flavors include mango, passion fruit, açai berry, strawberry guava, lime citrus, tropical pineapple, and pomegranate berry. Senior manager of marketing trends and consumer research at Wild, Jessica Jones-Dille, told FoodNavigator-USA.com that exotic and superfruit flavors are still “a hot button for consumers and therefore for new product development”.

Mature coconuts, fresher flavor

The company has also developed a young green coconut flavor to allow coconut water beverage manufacturers to use the (cheaper) water from more mature coconuts, while rounding out any associated off-taste.

“This flavor can make coconut water from older coconuts taste more like fresh young green coconut water. As Americans become more familiar with coconut waters as the products are more widely marketed, they will become more cognizant of the differing taste profiles,” ​Jones-Dille said.

Wild said it has also developed coconut water drink concepts that add functional health and wellness ingredients. These include a sports drink with added electrolytes and vitamin C, a coconut water-green tea combination with green tea, green tea polyphenols, and vitamin C, and a coconut water-white tea with white tea, white tea polyphenols, and vitamin C.

Related news

Related products

show more

Replacement Isn't the Future. Variety Is.

Replacement Isn't the Future. Variety Is.

Content provided by ADM | 22-Mar-2024 | White Paper

Successfully navigating the intersection of food and technology can help your business meet evolving consumer demands.

Some home truths about real prebiotic dietary fibre

Some home truths about real prebiotic dietary fibre

Content provided by BENEO | 22-Mar-2024 | Product Presentation

Confused about prebiotics? You’re not the only one! Food developers wanting to work with prebiotic dietary fibre are faced with an abundance of products...

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Related suppliers

Follow us


View more