Coconut

Source: iStock

Expo East

5 approaches show coconut water still has room to grow

By Elizabeth Crawford

The coconut water category in the US may be crowded, but it still has room to grow with sales projected to reach $1.97 billion in 2019 -- up from $778 million in 2015, according to Statista. Much of this growth likely will come from innovative twists...

Harmless Harvest raw coconut water: We’re not competing with Vita Coco

'Consumers are willing to pay more for better quality as long as that quality is tangible'

Harmless Harvest raw coconut water: We’re not competing with Vita Coco or Zico

By Elaine Watson

Not so long ago, “people would have said that any drink that’s above three bucks is crazy,” says the co-founder of organic and ‘raw’ coconut water pioneer Harmless Harvest, Justin Guilbert. “Well we came to the market with a 16oz bottle that retailed...

If it says ‘coconut’, it sells: Trailblazer Foods

Trendspotter: coconut inclusions

If it says ‘coconut’, it sells: Trailblazer Foods

By Maggie Hennessy

As it ramps up flaked and shredded coconut production in anticipation of another holiday season, private label and branded grocery products manufacturer Trailblazer Foods says the growing popularity of coconut has resulted in a 12% increase in the amount...

iTi: Coconut water concentrate could be the next pineapple juice concentrate

Interview with iTi Tropicals' Gert van Manen

iTi: Coconut water concentrate could be the next pineapple juice concentrate

By Maggie Hennessy

Gearing up for this week’s launch of coconut water concentrate acidified with acerola, ingredient supplier iTi Tropicals’ president Gert van Manen caught up with FoodNavigator-USA to talk about the market potential for coconut water, the ongoing attack...

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