Hispanic marketing strategies are imperative for food manufacturers, as the demographic gains in spending power and size, according to a new study from the Association of Hispanic Advertising Agencies (AHAA).
Consumers are increasingly engaged in online conversations about food and beverage products, and there could be enormous benefits for manufacturers that get involved, according to a social media expert from The Nielsen Company.
The thinking behind ingredient selection and dosage in some cognitive health beverages is often “pretty confused”, according to the neuropsychologist behind brain-friendly functional beverage Nawgan.
