Chocolate winner: Hershey Kit Kat Minis
Hershey snapped up the top choc award for its bitesized version of Kit Kat: Kit Kat Minis.
The company produces Kit Kat under license in the US from brand owner Nestlé.
Other leading confectioners such as Mondelez International have earmarked the bitesized platform as a innovation priority as consumers look for portion-control and products they can share.