LEGAL VOX POP: Are 'all-natural' claims worth the hassle?
By Elaine Watson
- Last updated on
With a class action lawsuit filed almost weekly over the word ‘natural’ on food & beverage labels, many firms are now wondering whether the most used and abused word in food marketing is really worth all the hassle. But should they ditch ‘natural’ altogether, or just qualify it? We quizzed some legal experts to find out…