All news articles for September 2014

Almond intake may lower heart disease chance in high-risk groups

Almond intake may lower heart disease chance in high-risk groups

By Maggie Hennessy

Eating a handful of almonds may help lower risk of coronary heart disease (CHD) in populations with abnormally high fat concentration in the blood (hyperlipidaemia), according to a study published in the British Journal of Nutrition.

The National Pork Board is look to specifically market US pork on a worldwide basis

US to formulate separate international marketing strategy for pork

By Poorna Rodrigo

The USA is trying to come up with a tailor-made international marketing strategy to tap a bigger share of pork sales, now growing at an estimated 12% globally from 2013 to 2018, said Kevin Waetke, vice-president for strategic communication at the country’s...

Are you getting enough bang for your trade spending bucks?

More than half of CPG firms say their trade spending programs are 'ineffective'

Are you getting enough bang for your trade spending bucks? No, say CPG firms

By Elaine Watson

It will probably not surprise food & beverage CEOs to learn that most CPG firms responded with a resounding ‘NO’ when asked in a recent survey if they were getting a decent bang for their trade spending bucks. But why is there so much frustration?

Cargill's Michael Martin on the slow volume growth of finely textured beef:

Record beef prices see FTB volumes increase, albeit slowly: Cargill

Is finely textured beef staging a comeback?

By Maggie Hennessy

Could record ground beef prices in the US mean a return to finely textured beef (FTB)? 

Honest Tea marks Coke's first Keurig K-Cup launch

Honest Tea marks Coke's first Keurig K-Cup launch

By Ben BOUCKLEY

Keurig Green Mountain and Coke will roll-out Honest Tea in K-Cups from tomorrow - the beverage giant's first launch in this format since it took a 10% equity stake in Keurig this February.

One for the girls? Hype Energy targets US market, with some help from Kim Kardashian and Candice Swanepoel…

One for the girls? Hype Energy targets US market, with some help from Kim Kardashian and Candice Swanepoel…

By Elaine Watson

As brand managers at Monster and Red Bull are well aware, their audience has always extended well-beyond extreme sports enthusiasts. But boy-racers still seem to dominate much of their marketing, says one man hoping to engage a broader demographic with...

The two companies have combined sales of more than $4bn a year

Terms of Tyson Foods/Hillshire Brands merger finalised

By Georgi Gyton

Tyson Foods announced the completion of its merger with Hillshire Brands last week, in a move which positions Tyson as "a clear leader in the prepared foods business", according to a statement from the company.

Chobani rapped over knuckles by NAD over ‘Farmland’ Greek yogurt ads

Chobani rapped over knuckles by NAD over ‘Farmland’ Greek yogurt ads

By Elaine Watson

Chobani has been rapped over the knuckles by ad watchdog the National Advertising Division (NAD*) of the Council of Better Business Bureaus over its ‘Farmland’ ad, which implied that its Simply 100 Greek yogurts came straight from the farm, while competing...

Consumption of poultry meat in Canada is growing as the population increases

Canadian broiler meat production to rise 2%

By Georgi Gyton

A 2% increase in broiler meat production is expected for Canada’s poultry industry in 2015, according to a new report by the US Department of Agriculture’s Foreign Agricultural Service.

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