Dairy free frozen desserts bright spot in category

Who is winning in the US retail frozen desserts market?

By Elaine Watson contact

- Last updated on GMT

While sales of frozen yogurts are in decline, dairy-free brands such as So Delicious and Almond Dream grew strongly in 2014
While sales of frozen yogurts are in decline, dairy-free brands such as So Delicious and Almond Dream grew strongly in 2014
While frozen yogurt franchises might be appearing on every street corner, US retail sales of frozen yogurt/tofu have slumped over the past year, with multi-outlet* data from Chicago-based market research firm IRI revealing an 8.23% drop in dollar sales and a 9.94% decline in unit sales in the 52 weeks to November 2, 2014.

While some brands have grown, notably Kemps and Blue Bunny, Mayfield, and Dannon Oikos (a new launch); some of the biggest names in frozen yogurt failed to impress, with Ben & Jerry’s (Unilever), Yoplait, Healthy Choice (ConAgra Foods), and Dreyer’s Edy’s (Nestlé) all posting double-digit declines in dollar sales over the same period; and Häagen-Dazs (General Mills) posting a single-digit drop.

Bright spot: Dairy-free frozen desserts

However, dairy-free frozen desserts (which IRI includes in the frozen yogurt/tofu category) performed considerably better, with dollar sales of Almond Dream and So Delicious up 32% and 33% respectively over the same period. (click HERE​ to read about the category from recent entrant DF Mavens.)

In the ice milk/frozen dairy dessert category - dollar sales of which were down 8.71% - Arctic Zero performed well, along with several Breyers products (owned by Unilever).

Talenti bucks declining trend in sherberts/sorbet/ices category

In the sherberts/sorbet/ices category - dollar sales of which were down 6.68% -Talenti performed strongly (+54%) while Blue Bell, Prairie Farms, and Dean’s Country Fresh also did well. (Click HERE​ to read about Talenti’s acquisition by Unilever.) 

Frozen cheesecake dollar sales were down 6.06%, frozen sweet goods (excluding cheesecake) were down 6.37%, frozen whip toppings were down 5.83% and frozen pies were down 1.34%.

Ice cream sales +2.4%, frozen yogurt sales -8.2%

Talenti flavors
Premium gelato and sorbet brand Talenti - acquired by Unilever this week - was a clear winner in the frozen aisle in 2014

In the ice cream aisle, things were more positive, with dollar sales up 2.4% and unit sales up 1.09% in the 52-week period, with particularly strong performances from some small to medium sized brands including Talenti (revenues approaching $120m this year), Tillamook and Turkey Hill.

* IRI is a Chicago-based market research firm. Its US Multi-Outlet data covers supermarkets, drugstores, mass market retailers, military commissaries and select club & dollar retail chains.

Related news

Show more

Related products

show more

Clean-label flavor enhancement and sodium reduction

Clean-label flavor enhancement and sodium reduction

Salt Of The Earth LTD | 01-Jul-2020 | Application Note

Mediterranean Umami is a mixture of plant extracts rich in umami flavor compounds and sea-salt. It is an all-natural and clean-label solution for flavor...

Beyond amazing plant-based burgers start here!

Beyond amazing plant-based burgers start here!

Roquette: Improving well-being by offering the best of nature | 25-Jun-2020 | Application Note

With demand for plant-based foods up an incredible 278% since this time last year, food and beverage manufacturers are scrambling to boost their catalog...

Convenience foods + culinary standards

Convenience foods + culinary standards

Cargill | 09-Jun-2020 | Technical / White Paper

Keeping pace with modern lifestyles and current trends, today’s convenience category has the opportunity to re-invent itself and earn a consistent place...

Related suppliers

Follow us

Products

View more

Webinars