Firmenich’s flavor of the year is... CUCUMBER: ‘It adds a touch of sophistication to otherwise simple products’

By Elaine Watson

- Last updated on GMT

And the flavor of the year is... CUCUMBER

Related tags Fruit

It’s a salad staple, and a refreshing addition to many cocktails, but it’s also appearing in some surprising applications, from potato chips and candy, to yogurts and dumplings, says flavors giant Firmenich, which has selected the cucumber as its flavor of the year for 2017.

Our trend insights show that consumers are really enjoying lighter, refreshing ‘green’ flavors, such as cucumber​,” said Chris Millington, president of Firmenich’s flavor division, which cites Mintel data reporting a 392% increase in the use of cucumber as a flavor globally between 2011 and 2016.

 “Vegetables in general are becoming more accepted as flavors and ingredients, sometimes even replacing fruit in traditionally sweet categories such as ice cream and cereal. This is why we predict that 2017 will really see the mild cucumber become a big-hitting new favorite​.”

Senior flavorist William Moldt said cucumber’s popularity will likely grow throughout 2017 because of its relevance to three global meta-trends Firmenich is monitoring: Refreshment, Health & Natural, and Fermentation & Pickling.

 “I love working with cucumber and find its adaptability inspiring. Our customers never tire of its fresh, green and juicy notes and there is really no limitation on what we can create with cucumber.”

Matthew Walter, head of culinary at Firmenich, added: “The rise in cucumber can be attributed to its strong emotional link to freshness. Its ability to ‘accept’ other flavors essentially turns it into a blank canvas, allowing total creative freedom for a chef.”

Cucumber adds a twist to flavors such as apple, mint, lemon and lime while increasing the energizing characteristics of a food or beverage, says Firmenich.

It also adds a touch of sophistication to otherwise simple products and flavorists have embraced the versatility it provides. The green, watery characteristics of cucumber marry well with fruits, herbs and citrus and are universal drivers of freshness not only in beverages but also in dairy and savory products.”

 

Related news

Show more

Related products

show more

T. Hasegawa releases 2023 Flavor Trends Report

T. Hasegawa releases 2023 Flavor Trends Report

T. Hasegawa USA | 10-Jan-2023 | Insight Guide

When it comes to flavor, 2023 promises more exciting experiences in food and beverage than ever before. Analyzing the “Now, Near and Next” of consumer...

Add sparkle and magic to your next product

Add sparkle and magic to your next product

Glanbia Nutritionals | 28-Oct-2022 | Product Presentation

93% of consumers cite appearance as the most important purchasing factor when it comes to food, creating a market focused on the use of bright colors to...

We bring energy drinks to life

We bring energy drinks to life

Döhler – Natural Food & Beverage Ingredients | 03-Oct-2022 | Technical / White Paper

Doehler natural ingredient solutions and all-in-one compounds create energy drinks that make the difference! Grow your business with flavorful concepts...

Related suppliers

Follow us

Products

View more

Webinars