All news articles for January 31, 2018

How defensible is the SMASHMALLOW brand?

VIDEO WINTER FANCY FOOD SHOW

How defensible is the SMASHMALLOW brand?

By Elaine Watson

The proposition is deceptively simple. Take marshmallows - a product Americans can typically find in large clear bags in the baking ingredients category – add some gourmet flavors and a cleaner label, put them in a re-sealable pack and create a new usage...

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