Hoping to cash in on the steady growth of the already sizeable sports and energy drink category, manufacturers at Natural Products Expo West in March will showcase a variety of functional beverages featuring an ever-expanding variety of plant-based proteins,...
With today’s launch of a new line of dairy-free, probiotic yogurt drinks, Califia Farms hopes to repeat the success it had when it entered the nut-milk category, and at the same time increase the transparency of marketing probiotics.
Gluten-free products are already widely perceived as a better-for-you option, but occasional gluten-free shoppers would like to see additional health claims added to the label, new consumer research reveals.
Would a professional athlete drink this? The founders of NOOMA – one of a new wave of sports drinks boasting cleaner labels and less sugar – can reliably answer in the affirmative, as both Jarred and Brandon Smith played hockey for a living, and formulated...
