Zest Tea targets millennials with highly caffeinated 'energy tea'

By Elaine Watson

05-Dec-2018 - Last updated on 05-Dec-2018 at 05:04 GMT

Zest Tea's new ready-to-drink 'energy tea' - which targets millennials - has 150mg caffeine (from green tea extract) and 100mg of l-theanine, which founder James Fayal claimed slowed down the absorption of caffeine (so no jitters).

Beverage trendwatching at BevNET Live winter 2018... from sesamemilk and fizzy juice to tea infused with hops

There's a new plant-based milk in town: Hope & Sesame unveils 'world's first organic sesamemilk'

HopTea: 'We're here to create an entirely new beverage category'

Healthy + bubbles = Hubble?

Joybird taps into CBD craze

Tea or coffee? It's a split-decision

Joefroyo: 'Milk is the original clean label beverage'

Eslena infused still water

Aronia berry juice: the next superfruit beverage?

Mother Matcha blends coconut milk and matcha

Riff: 'It's all about creating a new relationship with coffee'

Zest Tea targets millennials with highly caffeinated 'energy tea'

KidsLuv: 'A new juice alternative that kids love... and parents do too'

Beverage flavor trendwatching: From hibiscus to nasturtiums

'Incubating innovation is really important to Walmart'

Plant-based beverages are continuing to grow strongly

Which beverage brands are delivering triple digit growth?

The top 25 beverage brands accounted for 40% of dollar growth in the category vs 50.4% a year ago

Related news

Show more

Related products

show more

Seniors: Managing Nutritional Deficiencies and Blood Glucose

Quintessence Nutraceuticals | 16-Oct-2019 | Technical / White Paper

Common concerns for senior citizens are increased risk for chronic health conditions and nutritional deficiencies, both of which can result in prediabetic...

REAL Eggs Integral Role in Baking White Paper

American Egg Board | 06-Oct-2019 | Technical / White Paper

By enhancing ingredient statements, REAL Eggs contribute to gold standard quality. In a world where consumer expectations evolve at sometimes dizzying...

Enhancing Bakery’s Appeal

Bunge Oils | 23-Sep-2019 | Technical / White Paper

Many of the attributes consumers love about bakery are determined by the type of fat bakers use. Some initial PHO substitutes did not fully meet sensory...

Color plus clean labels from a proven ingredient

Briess Malt & Ingredients Co. | 06-Sep-2019 | Product Presentation

BriesSpecialty™ Malt Flours offer natural color and flavor adjustment for cookies, breads, and other grain-based foods. Ranging in color from light to...

Related suppliers

Almendra—The Stevia People

Amano Enzyme USA Co.

Döhler – Natural Food & Beverage Ingredients

ExcelVite Sdn. Bhd.

Kancor Ingredients Limited

NP Nutra (Nature's Power Nutraceuticals Corp.)

Sensient Colors

Solvay Aroma Performance

Sweet Green Fields Co., Ltd.

ViscoTec America Inc. – Dosing & Filling Systems

Follow us

Featured Events

View more

18 Nov 2019 Mon Conference | Chicago FoodNavigator-USA Summit 2019: FOOD FOR KIDS

Products

View more

Webinars

On-demand webinars

Headlines

Promotional Features