WATCH: 'We've developed a completely new food concept...'

By Elaine Watson contact

- Last updated on GMT

Related tags: FoodBytes

The Worthy Company - one of 15 food & ag startups pitching at Rabobank's FoodBytes! event in San Francisco last week -​​ has developed a novel food concept (the 'blendie bowl') combining fruits, veggies, legumes and chia. But where does it sit in the store?

FoodNavigator-USA editor Elaine Watson caught up with Sarah Renahan, who pitched with cofounder Nydia Shipman on the Foodbytes! stage last Thursday after a day of networking and mentoring with investors and industry experts.

"We wanted options that were veggie forward, had fruits of course, but also had protein and the all important fiber, so we set the nutritional bar extremely high," ​said Renahan, who said each 5.7oz bowl had 8g fiber, 8g protein [mostly from pea protein], and 8g sugar. 

"The texture is amazing, it's really creamy. We developed them so you could add mixins if you want some crunch."

Read more HERE​​​ about blendie bowls, which are shelf-stable and have a six month shelf-life, although they are merchandised in the refrigerator.

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