Strive animal-free milk features 25% more protein and 75% less sugar than regular whole cow's milk
Strive FREEMILK Whole is the latest in a flurry of ‘animal-free’ milk launches (Betterland cow-free milk, Bored Cow) promising “the real taste and nutrition of cow’s milk” without the “health and environmental downsides of conventional dairy.”
The lactose-free milk – which “whips, foams, blends, cooks, and truly tastes like the real thing” – features whey protein from Perfect Day, which deploys synthetic biology to coax microbes into expressing ‘real’ dairy proteins.
Boasting 25% more protein and 75% less sugar than regular whole cow’s milk, Strive FREEMILK will be followed by a chocolate version and protein shakes and sports hydration protein beverages later this year.
Strive products will be available online in July at www.striveforbetter.com, as well as select retail locations to be announced.