Birdzi to power Berkot’s loyalty program

By Deniz Ataman

- Last updated on GMT

Image source: Getty/andresr
Image source: Getty/andresr

Related tags AI Personalization e-commerce Machine learning

Berkot’s Super Foods will implement Birdzi’s comprehensive customer intelligence and engagement system across its 17 grocery locations in Wisconsin and Illinois.

Birdzi’s features include analytics reporting and an AI-driven customer intelligence platform suited for Berkot’s customers to drive loyalty, increase store visits and basket size through rewards, instant rebates and personalization recommendations.

All Berkot’s customers will enjoy personalized offers that consider their product preferences, previous categories shopped, price sensitivities and more​,” the company stated in a press release.

“By turning to Birdzi,​” the company continued, “Berkot’s will receive automatic insights into its shoppers’ behavior and preferences. These insights then power Berkot’s loyalty programs as well as a personalized list of deals that are specifically designed to enhance the shopper’s individualized experience.​”

“A one-on-one approach to outreach is key to establishing a sense of community​,” said Shekar Raman, CEO and co-founder, Birdzi explained in the press release, “Berkot’s is already reaping the benefits of the heightened connectivity personalization fosters as it brings its customer engagement capabilities to the next level.”

Loyalty management market continues to thrive

The loyalty industry, driven by more efficient usage of customer data and the impact of inflation-driven costs, is shaping businesses’ strategies to strengthen loyalty and build customer bases through personalized, value-oriented shopping experiences both online and instore.

By 2029, the loyalty management market​ is expected to reach $24.4 billion at a 23.5% annual growth rate—and considering the role of AI in predicting customer behavior, these figures are expected to increase.

Building a customer ecosystem is a significant investment for brands with a collective spend of $323 billion a year​ on loyalty management, customer engagement, customer relationship management and tech and transaction systems—and for loyalty management systems, specifically, brands spend over $75 billion alone.

The US has the highest percentage of lifelong customer loyalty in the world, with a staggering 59% of Americans​ reporting that once they are loyal to a brand, they are loyal for life—which is an opportunity for brands and retailers to develop ongoing loyalty programs that blend quality, value and personalization to the shopping experience, considering 75% of Americans say their loyalty to a brand is strengthened when the brand understands them on a personal level.

However, the bar for loyalty is high​—37% of consumers say that it takes five or more purchases to establish loyalty to a brand; while Americans reported belonging to an average of 16.7 loyalty programs​, underscoring the competitive landscape for businesses to differentiate themselves through high quality products and services, rewards and incentives and personalized customer experiences, among others.                                                                                                                                       

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