Kellanova expands core brands for c-store channels in time for summer

By Deniz Ataman

- Last updated on GMT

Image source: Kellanova
Image source: Kellanova

Related tags Kellanova c-store Snacks

Kellanova Away From Home’s latest snack launches seek to standout in the fast-paced c-store shopping experience with new flavors and formats that offer nostalgia, convenience, better-for-you choices and snacks as meals, Dan DeMeyer, senior director, commercial strategy, small format, Kellanova Away from Home, told FoodNavigator-USA.

DeMeyer said the company’s expanded product line within the c-store channel is an opportunity to attract consumers seeking new snack experiences, while driving sales for retailers. He cited core item sales reaching upwards of 81% of Kellanova’s total consumption “have helped drive overall category growth over the past five years.”

The new lineup includes:

  •  Pringles Scorchin’ Buffalo contains 7,000 Scoville heat units in a buffalo flavor retailing at $4.29
  •  Pringles Harvest Blends hones in on the better-for-you category through its multi-grain ingredients and familiar Farmhouse Cheddar and Homestyle          Ranch flavors, retailing at $4.29
  •  Pop-Tarts Bites Cinnamon Roll combines the brand’s popular flavor with convenience in a bite-size snack format for its Gen Z audience, retailing at      $3.29
  •  Pop-Tarts Apple Jacks combines familiarity through the Apple Jacks flavors in the convenience of a Pop-Tart format, retailing at $1.49
  •  RXBAR A.M. Peanut Butter Dark Chocolate With 10g of protein, the snack bar blends flavor familiarity and diverse texture for $3.29
  •  Club Crisps in Sea Salt and Ranch is packaged in its recognizable green box, with savory flavors and a light texture retailing at SRP: $2.79
  •  Rice Krispies Treats® Original Homestyle Bar highlights consumers’ ongoing preferences for nostalgic snack flavors and experiences, with a thicker texture that mimics a homemade treat, retailing at $2.09

DeMeyer added, “While core brand favorites and familiar flavors remain important, new product innovation has the potential to drive additional sales by attracting consumers looking for variety, meeting changing needs, capitalizing on trends, and creating excitement. Successful innovations can complement our brand's core offerings and contribute to overall growth.” 

By developing convenient packaging options like resealable packaging and smaller peg bags for c-store channels, DeMeyer noted these formats distinguish themselves from retail.

“While some of our innovation in the c-store channel aligns with what is also available in retail, many of our c-store innovations offer unique, more convenient packaging options, which include things like resealable packaging and smaller peg bags for the more 'on-the-go' crowd. So, by expanding our already-loved core brands, we are also setting our retailers up for success,” he said.

 Image source: Kellanova

Related news

Related products

show more



Content provided by Icon Foods | 24-Jan-2024 | White Paper

Good afternoon fellow food manufacturers, formulators, and enthusiasts of Clean Label Sugar Reduction. You know, in the past, we’ve seen our fair share...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Oat Groats – Heat-treated Oat Kernels

Oat Groats – Heat-treated Oat Kernels

Content provided by Lantmännen Biorefineries AB | 06-Dec-2023 | Product Brochure

Lantmännen offers now Oat Groats: Heat-treated oat kernels, also known as oat groats or kilned oats, undergo heat treatment to inhibit enzymes that could...

Related suppliers

Follow us


View more