Is your brand getting some decent bang for the bucks you spend on paid-for (‘promoted’) tweets? The answer, according to a new trial with 35 big names in consumer packaged goods (CPG) including Mondelez, is YES.
Kellogg has confirmed there will be further job cuts at its cereals factory in Memphis in the coming weeks as part of a round of layoffs first announced in April, but says the plant as a whole has a viable future.
Boulder Brands, the firm behind two of the biggest names in gluten-free, Udi’s and Glutino, is talking to one of America’s largest coffee chains, and one of its largest donut chains, about launching gluten-free bakery items.
Ready-to-eat cereals giant Post Holdings has moved into the active nutrition and supplements market with a $180m deal to acquire Premier Nutrition Corporation (PNC) - maker of Titan and Premier Protein bars and shakes, and Joint Juice (liquid supplements...
Hershey, Mars and Nestlé USA have been allowed to scrutinize transaction data from two of their customers that could determine which type of customers have a valid claim for damages in an ongoing US lawsuit alleging that the companies conspired to fix...
A Senate committee hearing on energy drinks marketing yesterday uncovered some skeletons in the advertising closets of three companies there as witnesses, suggesting some reexamination of practices is in order, one observer said.
A strategy of rationalizing production, refocusing brands, key acquisitions and expanding into higher growth segments and markets is succeeding in reinvigorating Campbell Soup Company’s growth potential, CEO Denise M. Morrison told a meeting of analysts...
While many new products generate impressive year-one sales after blasting out of the starting blocks bolstered by great distribution and piles of promotional cash, few sustain this momentum. But Dannon’s Oikos Greek yogurt brand is a notable exception.
For Justin Woolverton, founder and CEO of premium ice cream brand Halo Top Creamery, life had become too sweet and too sour at the same time. A dissatisfaction with his career path and a dietary restriction landed him in the freezer aisle.
Asian agri giant and Kellogg’s joint venture partner Wilmar International has defended its palm oil operations and insisted it remains undaunted by the challenge of ensuring a sustainable supply chain.
Kellogg says it takes palm oil sourcing extremely seriously and is defending its joint venture with Wilmar International after accusations that the Asian agri giant is involved in illegal palm oil activities.
Gluten-free giant Boulder Brands has moved into new territory today with the acquisition of a controlling (80%) stake in GlucoBrands, the owner of Level Life Foods - a specialist in diabetes management products.
Consumers, the marketers tell us, want healthier, more wholesome snacks with clean-labels and all-natural ingredients. So on paper, at least, the long-term prospects for Twinkies - returning to a store near you in a matter of days - might seem bleak.
Big interview: Kevin Klock, CEO Talking Rain (Sparkling ICE)
Want to know what success looks like? Check out Sparkling ICE. In early 2010 it was generating $10m a year. This year, it’s on course to generate $350-400m and CEO Kevin Klock tells FoodNavigator-USA it could be a $1bn brand by 2018.
The US cereal category has been in a steady state of decline for the past decade but General Mills' CEO says that when you have the right message and innovation, cereal brands respond well in the market.
While the zero-calorie natural sweetener stevia is now used in scores of high-profile brands from Sprite Select to Vitamin Water Zero, the only top-tier cola brand to try it to date has been the Australian formulation of Pepsi Next, which has 30% less...
General Mills is launching a new version of Yoplait Greek yogurt after learning that “many consumers were not fully satisfied with the fruit on the bottom and aftertaste of its current Greek offering”, says the firm.
Private label specialist TreeHouse Foods has struck a deal to acquire Cains Foods, a privately owned manufacturer of shelf stable mayonnaise, dressings and sauces, based in Ayer, Massachusetts, for $35m.