Mass marketing no longer resonates with today's consumer and it must be replaced by one-on-one marketing with dedicated focus on pre-shop behavior, says Frito-Lay’s senior vice president and chief marketing officer.
By Winnie Byanyima, executive director, Oxfam International
Food and drink companies can have a big influence over sustainability and ethical issues in their supply chains - and have the power to change them rapidly. One year on from Oxfam's first Behind the Brands sustainability scorecard, nine of the ten...
While the consumer price index (all food) rose a modest 1.4% in 2013, it is likely to rise 2.5-3.5% in 2014, predict USDA economists, who believe food price inflation will “return to a range closer to the historical norm”.
The foodservice sector could generate explosive growth for gluten-free products, although it’s hard to predict exactly when talk will translate into action, according to the firm behind leading gluten-free brands Udi’s and Glutino.
While the debate about deforestation due to palm oil rumbles on, new research has suggested that the release of methane from palm oil processing wastewater may also be a significant concern.
As Americans continue to trade traditional meals for smaller eating occasions throughout the day, the $7 billion market for US crackers (as of 2013) is benefiting from this shift in eating habits, especially those touting healthy ingredients in their...
Gluten-free bakery still offers plenty of opportunity in Europe, but beer, pizza and prepared meals are the most untapped segment of the cereal-containing products, according to a Mintel analyst.
Are consumers who say they’re avoiding gluten really just avoiding wheat? Can we trust survey data about the number of people following ‘gluten-free diets’? Are market researchers' (wildly differing) estimates about the size of the gluten-free market...
On Thursday the Obama administration unveiled the changes that the Food and Drug Administration drafted to the nutrition facts panel (see what the FDA is proposing here). In anticipation of the announcement, the Center for Science in the Public Interest...
Launching a new brand in the ultra-competitive US carbonated soft drinks market - which is facing well-documented problems right now - is notoriously tough, but the Dutch entrepreneur behind new market entrant Veri Soda is convinced he has found the sweet...
A new chart compiled by Dr. Phil Howard at Michigan State University reveals the extent to which multinational food and beverage firms now dominate the organic food and beverage market when it comes to share of dollar sales.
Gluten-free baked products have a historically bad reputation—be it in the flavor, texture, performance or shelf life department. But the surge of demand from all corners of the market has forced bakery and snack manufacturers to respond with improved...
It’s no secret that children are an important target group for food and beverage manufacturers, as this $23bn segment accounts for roughly 4% of the overall US food and beverage market (worth $639bn), according to Packaged Facts.
When PepsiCo replaced the word ‘Simply Natural’ with ‘Simply’ on some Frito-Lay lines recently, some commentators wondered if this signaled the beginning of the end of the industry’s love affair with all-natural claims. However, new data suggests otherwise.
While some analysts predict US private label penetration rates (which have remained stubbornly at around 18% of dollar sales for in recent years) could reach 25-30% or higher in the next few years, their “exuberance… is perplexing at best”, according...
Food manufacturers, retailers and other food industry players are failing to connect with consumers who are tuning out of mainstream messaging and infesting their own comms channels, says angel investor, business mentor and philanthropist, Mike Greene.
Exclusive interview with Bob Simpson, COO of Jelly Belly
For a company the size and scope of Jelly Belly—the confectionery giant sells more than 100 flavors in 80 countries (and growing) and across multiple market segments—finding untapped channels in the domestic market has become an “out of the box” endeavor....
While most start-ups struggle to raise the funds to turn their dreams into reality, Hampton Creek Foods CEO Josh Tetrick has convinced some of the world’s wealthiest people that his plant-based egg replacers are worth a serious punt.
The omega-3 market continues to grow and appears to have unstoppable momentum worldwide, according to expert Diana Cowland, who keeps tabs on the sector for Euromonitor International.
As CPG’s big guns congregate in Florida for the Consumer Analyst Group of New York (CAGNY) conference, many of them are at a strategic crossroads, says Rabobank.
While market researchers predict continued healthy growth for the US gluten-free market*, not everyone is convinced that it is built on a solid foundation.
After a slight dip in 2011, salaries for food scientists bounced back in 2013 to a median salary of $90,000, according to the Institute of Food Technologists' (IFT) biennial Employment and Salary Survey.
Despite the recent surge in popularity of green juice and consumers’ general belief that it’s the most nutritious juice, many consumers are still skeptical that it actually tastes good, as a recent survey by Jamba Juice found.
DIGGING INTO INNOVATION & NPD WITH DATAMONITOR CONSUMER
Green tea has migrated from hot drinks into other foods over the years but has particular promise in breakfast cereal where manufacturers can pack nutritional punch into weight-loss products, says a Datamonitor researcher.
Two years after famed restaurateur Thomas Keller and his R&D chef Lena Kwak launched Cup4Cup (C4C), a multipurpose gluten-free flour blend targeting celiac and gluten-intolerant consumers, the brand is eyeing “controlled” growth into mainstream channels...
US Valentine’s candy consumers are expected to spend more than last year, but many will seek products on offer, while the rich will buy richer with more premium offerings.
The Flax Council of Canada has received approval for a health claim linking ground whole flaxseed to lower cholesterol from Health Canada’s Food Directorate, paving the way for more development and potential demand for food and beverage products incorporating...
TreeHouse Foods Inc. along with its wholly owned subsidiaries Bay Valley Foods LLC and Sturm Foods Inc. filed a lawsuit against Green Mountain Coffee Roasters Inc. (GMCR) and Keurig Inc., accusing them of violating federal antitrust laws to maintain a...
Bread product launches have continued to rise globally in recent years, though amid tightening health claim regulations in the EU and North America, growth in the functional bread sector has slowed somewhat, according to Innova Market Insights.
Few topics can spark a more spirited debate these days than gluten, and yet, as the Whole Grains Council/Oldways points out, misconceptions abound when it comes to gluten—especially within the larger scope of whole grains.
As the US breakfast food segment flirts with $13 billion in total sales, the most important meal of the day is proving to be equally significant for food and beverage manufacturers.
Two-thirds of all fish harvested for food is likely to come from fish farms by 2030, according to a report from the Food and Agriculture Organisation (FAO).
There are plenty of viable alternatives to azodicarbonamide from ginger to citric acid, one baking expert told FoodNavigator-USA as Subway said it would phase out the controversial dough conditioner after a petition calling on its removal received more...
Packaged goods companies will make their products greener, healthier, tastier, and faster in the New Year, says market researcher Datamonitor Consumer.
Rather than pine over the export potential of inaccessible India, the US dairy industry should focus on the opportunities that lie in South East Asia, former US Trade Representative, Ron Kirk, told sector stakeholders last week.
Bakery manufacturers can drive growth of packaged sweet baked goods by downsizing to smaller and single-serve packs for higher per unit profits, says the research director of Packaged Facts.
This week Nestlé announced the sale of its sports nutrition business under the Powerbar and Musashi brands to Post Holdings. As the aging brand assumes new ownership, industry experts to weigh in on whether Powerbar will get an update to stay relevant...
The Milk Processor Education Program (MilkPEP), the organization behind the famous got milk? campaign, has unveiled two new national marketing programs, including one it believes will become its “next 20 year campaign.”
Natural Grocers by Vitamin Cottage has reported a 26% net sales increase year-over-year in its first quarter of fiscal 2014. The company also recorded 10.6% comparable store sales growth, maintaining momentum in this key metric.
On the heels of yet another year of anemic economic growth, it’s no surprise that consumers are starting 2014 with an at best “conservative” outlook on spending, keeping their focus on maximizing value, as a recent IRI MarketPulse survey of shopper behavior...
As the Seattle Seahawks and the Denver Broncos head into battle on Sunday at the MetLife Stadium in New Jersey, the nation’s biggest food and beverage brands will battle for supremacy during the commercial breaks.
