Technical / White Paper
Plant-based meat alternatives market motivators
Market analysis shows steady growth in the plant-based meat alternatives segment over the past few years as consumers eat more plant-based foods. The reason cited most often for the increased consumer interest in eating more plants is health. Yet while interest in the category is strong, barriers to adoption still remain with taste and texture. Achieving meat-like taste and texture in plant-based meats is an opportunity for food manufacturers to attract more customers.