Technical / White Paper

Snacking: Evolving from mobile to purposeful

Format: PDF file | Document type: Technical / White Paper

Snacking: Evolving from mobile to purposeful

Related categories: Carbohydrates and fibers (sugar, starches), Cereals and bakery preparations

With the rise of the snacking lifestyle, manufacturers rose to the task of offering options for on-the-go eating. Then came 2020, and consumer mobility hit the pause button.

Nevertheless, the global snacks market is still thriving – presenting ample opportunity for manufacturers that can shift gear to meet evolving needs.

  • Better-for-you becomes a baseline expectation
  • Targeting new snackers and occasions
  • Why the price/value equation is more critical than ever
  • Alternatives to impulse touchpoints

Learn more in our report: “The Future of Snacking: Strategies for 2020 and Beyond.”

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