Too good to waste: Upcycling solutions for a more sustainable planet

Enterprising startups are exploring innovative ways to realize a circular economy and create value-added products using byproducts from food processes or ingredients that would otherwise be thrown away. We bring together innovators and entrepreneurs to explore how they are contributing to the circular economy and building new supply chains using upcycled* ingredients, how they communicate the benefits to consumers, and what opportunities they are exploring. *As defined by the Upcycled Food Association (UFA), upcycled foods “use ingredients that otherwise would not have gone to human consumption, are procured and produced using verifiable supply chains, and have a positive impact on the environment.”