Sweeteners (intense, bulk, polyols)

Atlas Bar cuts through the clutter of the protein bar category, readies for launch into brick-and-mortar

16-Sep-2019 By Mary Ellen Shoup

Building off its success as a direct-to-consumer business, emerging brand Atlas Bar will soon enter brick-and-mortar retailers nationwide, carving out a space in the competitive protein bar category with its low-carb, keto-friendly bars.

Expo East trendspotting: From all things keto and jackfruit to new uses for eggs, bison & more

13-Sep-2019 By Elizabeth Crawford

More than 29,000 members of the natural and organic food and beverage industry descended on Baltimore last week to showcase and scout products at the forefront of the health and wellness trend at Natural Products Expo East. Among the products exhibited...

Ripple Foods launches ‘superfood’ milks, relaunches yogurts (‘we messed up’), explores new low-cost plant protein sources

13-Sep-2019 By Elaine Watson

Ripple Foods has debuted a new, improved line of creamy plant-based yogurt alternatives (following an abortive launch of a Greek-style product last year); unveiled a new line of ‘superfood’ plant milks infused with matcha, turmeric and acai; and built...

Keto-friendly cereal Magic Spoon raises $5.5m in seed funding

12-Sep-2019 By Elaine Watson

Direct to consumer cereal brand Magic Spoon has raised $5.5m in a seed funding round led by Lightspeed Venture Partners as it seeks to take its keto-friendly wares to a wider audience.

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Sports and fitness webinar: From weekend warriors to hardcore athletes, how has the sports and fitness market evolved?

30-Aug-2019 By Mary Ellen Shoup

Discover how consumers are approaching the sports & fitness category and where the market is headed next by tuning into our FREE-TO-ATTEND, LIVE online webinar on Sept. 25, 2019.

KBI enlists consultant to review proposed kombucha standard of identity

27-Aug-2019 By Elaine Watson

Kombucha Brewers International (KBI), has contracted with EAS Consulting Group independent consultant April Kates to review a proposed standard of identity for kombucha designed to help preserve the integrity of the category as it grows.

FOOD FOR KIDS: What matters to Mom: Revelations about mealtime

22-Aug-2019 By Elaine Watson

What motivates Moms as they shop for food for their kids? What are they looking for on labels? Are they looking for foods containing certain key nutrients?

Simply Good Foods buys Quest Nutrition for $1bn to create low-carb snacking powerhouse with Atkins

22-Aug-2019 By Elizabeth Crawford

With the $1bn cash acquisition of the fast-growing, protein-focused brand Quest Nutrition, Simply Good Foods Company adds muscle to its already strong portfolio of healthy lifestyle brands, which includes the complementary low-carb brand Atkins Nutritionals....

PureCircle launches branded line of stevia-sweetened ice cream, tapping into light ice cream trend

20-Aug-2019 By Mary Ellen Shoup

Global stevia supplier PureCircle has launched a branded gourmet ice cream line sweetened with its next generation stevia sweeteners, which will initially be sold from food trucks throughout Chicago.

Keto-friendly cereal Catalina Crunch generating almost a million in direct to consumer revenues a month, a year after launch

19-Aug-2019 By Elaine Watson

If super low carb, zero-sugar, keto-friendly cereal sounds like a super niche opportunity, think again, says Catalina Crunch founder and CEO Krishna Kaliannan, who is already generating “close to a million in monthly sales” via his website just a year...

Soup-To-Nuts Podcast: Health conscious frozen desserts breathe new life into a stagnant category

16-Aug-2019 By Elizabeth Crawford

As the dog days of summer drag on, people nationwide are reaching for frozen desserts to help stay cool, but unlike in the past when the promise of providing a moment’s respite from the heat in the form of a sweet treat was enough to land a product in...

General Mills prevails in false ad lawsuit over sugar content in cereals… after three-year battle

14-Aug-2019 By Elaine Watson

General Mills has finally prevailed in a false advertising lawsuit* over sugar levels in its cereals after three years of legal wrangling, with the judge concluding that the plaintiffs "cannot plausibly claim to be misled."

Chocs away! Sir Kensington’s cofounder Mark Ramadan joins Hu Products as CEO

09-Aug-2019 By Elaine Watson

Sir Kensington’s co-founder Mark Ramadan is joining upmarket vegan chocolate maker Hu Products (pronounced ‘hue’ as in ‘human’) as CEO following the departure of Rita Hudetz, who left a week ago to pursue other opportunities.

Zeek kids’ protein bar founder: 'The first thing moms look for on the label is sugar'

08-Aug-2019 By Elaine Watson

The inspiration for Zeek – a line of protein bars for children - was less of a Eureka moment than a dawning realization that for sporty kids, pre-game options were basically granola bars “that were not much better than candy,” or adult-oriented nutrition...

The Bubbies mochi brand is on fire, says CEO: ‘This year our business will be 4x larger than when we acquired the company two years ago’

08-Aug-2019 By Elaine Watson

If growth in the frozen novelties category has not set the world on fire in recent years, one shiny bright spot in the market has been mochi: portable ice cream bites encased in chewy sweet rice dough that are lighting up retailers’ freezer cabinets,...