Sweeteners (intense, bulk, polyols)

NEW PRODUCTS GALLERY: From plant-based burgers, yogurt, and creamers to sophisticated soda

18-Feb-2019 By Elaine Watson

Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves, spanning the latest plant-based launches in the meat and dairy aisle, new pulse based pastas, keto-inspired launches in everything from bone broth and pancake mixes, and...

Lily’s Sweets CEO: ‘It feels like a mainstream trend [reducing sugar] is being boosted by a micro-trend [keto]’

13-Feb-2019 By Elaine Watson

Consumers often say that if they’re going to indulge, they’d rather eat a small portion of something made with ‘real’ or familiar ingredients (butter, cane sugar, whole milk) than a more ‘processed’ low calorie/sugar/fat alternative.

Prebiotic chocolate? Gutsii enters US market on a mission to make gut health simple

11-Feb-2019 By Mary Ellen Shoup

When thinking of gut healthy foods, chocolate may not come to mind right away. However, Australian brand Gutsii is forging a spot within the functional foods market with its prebiotic chocolate line.

Merisant teams with Amazon accelerator to expand appeal of Equal with two new sweetener lines

11-Feb-2019 By Elizabeth Crawford

Accelerators may disproportionately target startups, but well-established companies and heritage brands can also benefit from the jumpstart they offer as illustrated by Merisant’s rapid development and launch of its latest brand Sugarly Sweet and a new...

‘Memories of carefree summer days’: Coca-Cola launches Orange Vanilla Coke

11-Feb-2019 By Rachel Arthur

Coca-Cola is launching its first new Coca-Cola trademark flavor innovations in a decade in the US this month: with Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar.

Oreo’s new ‘Stay Playful’ campaign taps Wiz Khalifa and his son to show no one is too old for fun

07-Feb-2019 By Elizabeth Crawford

For decades, Oreo has encouraged consumers to play with their food by twisting, licking and dunking its iconic cookies, but the brand takes the idea to the next level in its new “Stay Playful” campaigning featuring musician Wiz Khalifa and his son Sebastian....

Bart Silvestro takes the helm at ROAR Organic: It’s like ‘Lululemon in a bottle’

29-Jan-2019 By Elaine Watson

Former Chef’s Cut Jerky CEO Bart Silvestro has joined clean label sports drink brand ROAR Organic as president and COO, allowing founder Roly Nesi to focus on building the brand – rather than running day-to-day operations.

MycoTechnology raises $30m, discovers novel application area for ClearTaste in salt reduction

29-Jan-2019 By Elaine Watson

MycoTechnology – which is building a functional ingredients platform utilizing mycelium, the filament-like roots of mushrooms - has raised $30m in a series C financing round from a flurry of high profile investors* from Tyson Ventures to Kellogg’s Eighteen94...

Sparkling Ice overhaul with natural colors, flavors & new look reflects evolution of better-for-you

28-Jan-2019 By Elizabeth Crawford

After three years of research, development and sensory testing with more than 8,000 consumers, Sparkling Ice is relaunching its entire portfolio of carbonated water with natural colors and flavors and an updated look that it predicts will give it a competitive...

48% of consumers buy plant-based and dairy milks, reveals IPSOS survey

24-Jan-2019 By Elaine Watson

Almost half (48%) of Americans have purchased both dairy- and plant-based milks over the past six months, according to an IPSOS survey of 2,006 adults commissioned by Dairy Management Inc.

Soom Foods sees bright future for date syrup in the US market

18-Jan-2019 By Mary Ellen Shoup

Soom Foods spent over five years educating American consumers on the versatility of tahini (sesame paste) that can be used in anything from milkshakes and smoothies to a popcorn topping and as a salad dressing. The company’s next conquest is silan, a...

Study: What kind of impact does food labeling have on consumption?

14-Jan-2019 By Mary Ellen Shoup

To what extent do food labels encourage healthier eating? A study led by researchers from the Friedman School of Nutrition Science and Policy at Tufts University assessed the effectiveness of different types of food labels on consumers’ eating behaviors....

Fiber-packed Olipop meets demand for fun, sparkling, low sugar beverages with functional benefits, claim founders

11-Jan-2019 By Elaine Watson

Olipop – a sparkling soda featuring 9g fiber per 12oz can – is targeting consumers seeking low sugar beverages with functional benefits and a more accessible flavor profile (and price tag) than kombucha, say the founders, who recently raised $2.5m to...

Update: General Mills responds to findings that toddler preference for breakfast cereals is influenced by TV ads

10-Jan-2019 By Gill Hyslop

The cereal giant has expressed confusion regarding a recent study published in the American Journal of Preventive Medicine that suggests preschoolers (3-5 years) who watch televisions advertisements for breakfast cereals consume more of the product.

NuNaturals expands consumer appeal for stevia & monkfruit with new ‘youthful’ products, marketing

08-Jan-2019 By Elizabeth Crawford

A pioneer in the premium natural sweetener segment, NuNaturals is moving in a “more youthful direction” with new products and positioning that appeal to a broader consumer base than the company historically courted following a leadership transition from...