Healthy Foods

Picture: Oldways/Whole Grains Council

Sprouted grains: Are we any closer to a workable definition?

By Elaine Watson

US retail sales of products referencing sprouted grains on pack decreased slightly (-2.1%) to $267.2m in the 52 weeks to October 7, according to new data* from SPINS, with the largest category - bread and baked goods - experiencing a 4.2% decline. However,...

Picture: GettyImages-diego_cervo

GUEST ARTICLE: Emerging brands need real influence, not paid ‘influencers’

By James Richardson, PhD, founder, Premium Growth Solutions

Influencers. Who are they? What do they influence? How can you accelerate your brand’s influence on consumer shopping decisions? These are sociological questions, not merely marketing ones. Influence is about persuasion, after all, one of the oldest human...

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