Prepared Foods

Bowl & Basket private label range will help to ‘redefine how customers see ShopRite’

ShopRite rolls out Bowl & Basket private label: CPG companies led on branding in the past, but ‘that paradigm is shifting’

Bowl & Basket private label range will help to ‘redefine how customers see ShopRite’

By Elaine Watson

New private label ranges featuring a more “modern, upscale aesthetic” will help to “redefine how customers see ShopRite,” claims the East Coast retailer, which is consolidating multiple private label lines under its new Bowl & Basket and Paperbird...

Follow us

Featured Events

View more

Products

View more

Webinars