Cultured meat

The team at JUST, Inc, works on cell-cultured meat (Picture: JUST, Inc)

Barb Stuckey: 'When you talk about cells, you leave the realm of deliciousness...”

‘Cultivated’ meat could be the most-consumer-friendly term for cell-cultured meat, suggests Mattson/GFI research

By Elaine Watson

The term ‘clean meat’ is confusing (and carries the tacit implication that regular meat is 'dirty’), while ‘cell-based meat’ – a more neutral term favored by some startups – doesn’t poll well with shoppers. ‘Lab-grown’ is a food marketer’s nightmare....

Picture: Plant-based ground beef from Beyond Meat

Plant-based and cell-cultured 'meat' labeling under attack in 25 states

By Elaine Watson

Bills to prevent plant-based and/or cell-cultured products from being labeled as ‘meat’ or ‘beef’ have been introduced in 25 US states, and have already passed in states including Mississippi, Oklahoma, Arkansas, Missouri, Montana, South Carolina, North...

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