Food retail and e-commerce

Photo: General Mills

General Mills registers 50% e-commerce growth in Q4 2020

By Mary Ellen Shoup

General Mills launched direct-to-consumer brand sites that could quickly ship products to consumers to better support shopping during the pandemic -- a strategy that helped increase its share of net sales from the e-commerce channel in categories most...

Birch Benders re-engages with consumers through back-to-basics R&D

Birch Benders re-engages with consumers through back-to-basics R&D

By Mary Ellen Shoup

Instead of hitting pause on its R&D work to focus on more basic ‘mission critical’ business functions (e.g. supply chain challenges) during the ongoing pandemic, better-for-you pancake and waffle mix brand Birch Benders has reinvigorated its approach...

New product innovation launches by Conagra Brands. Photo: Conagra Brands

Conagra Brands posts 90% surge in e-commerce sales in Q4

By Mary Ellen Shoup

E-commerce sales at Conagra Brands surged by 89.7% in the year ending May 31 compared to same time last year, as more consumers opted for the convenience (and perceived safety) of click-and-collect and at-home grocery delivery services.

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