A pioneer in the premium natural sweetener segment, NuNaturals is moving in a “more youthful direction” with new products and positioning that appeal to a broader consumer base than the company historically courted following a leadership transition from...
As more consumers fixate on sugar as a primary source of unnecessary calories and connect it to unwanted weight gain, manufacturers will need to re-engage shoppers with more nutritious options or else risk them opting-out of packaged foods and beverages,...
The Sugar Association is fighting back against sugar’s increasingly bad reputation by launching a new consumer-oriented, science-based website that seeks to place the ingredient in a “more accurate context of an overall diet and restore consumers’ sense...
With so many sweeteners of varying intensity and functionality available, reducing sugar in products can be a tedious trial-and-error process, but ingredient supplier Layn hopes to simplify the undertaking with the launch of two sweetener platforms that...
The consumer fear of the unknown that spurred the first wave of the ‘clean-label’ movement and the rejection of unfamiliar-sounding ingredients is evolving into a more sophisticated curiosity about what they consume – requiring manufacturers to take a...
While the ongoing war on sugar is taking a toll on sales of conventional chocolate in the US, it is creating an opportunity for once-niche, better-for-you options, including sugar-free – as long as the taste and experience are not compromised in the trade-off,...
As public enemy No. 1, sugar often is portrayed online as “toxic” or as “poisoning our bodies,” but this characterization is “a complete … web myth,” that oversimplifies the cause of diet related chronic diseases and doesn’t take into account the benefits...
More Americans say they are cutting back on sugar as their collective awareness rises about the prevalence and potential health impact of the ingredient, but those who still want something sweet are not clear on what the best option is, according to new...
Consumer demand for natural, plant-based ingredients combined with their desire to cut back on sugar without sacrificing taste is creating a perfect storm for stevia sales to grow exponentially, according to the International Stevia Council.
While recent Mintel data reveals a whopping 84% of US consumers say they are reducing the amount of sugar in their diet as a way to manage their weight and improve their health, many are unwilling to completely give up sweets – leaving manufacturers scrambling...
After establishing itself as a top player in the honey category with strong year-over-year growth, Nature Nate’s Honey Co. is expanding into adjacent categories where a company executive said it can offer “real, clean” alternatives to existing products...
While the jury is still out on what role, if any, sugar plays in the development of diabetes, recommendations to restrict consumption should be strengthened and research should be redoubled until a clear determination is found, according to an essay in...
A commonly held perception of the ongoing renaissance in the food and beverage industry is that only small, nimble startups are innovating to meet consumers’ evolving needs, and that large, legacy companies must acquire or incubate new brands to keep...
The added sugars portion of the newly revamped nutrition facts labels for food products will provide a significant opportunity for purveyors of alternative sweeteners, an industry expert says.
Product packaging today often is cluttered with so many certifications that consumers’ can’t absorb everything in the brief time they look at labels in stores, and as a result the icons’ impact is diminished and manufacturers likely aren’t getting their...
