Health, Wellness & Nutrition

More Americans are reaching for green tea, consumer survey reveals

Part 1: One-on-one with the Tea Council of the USA on emerging trends

More Americans are reaching for green tea, consumer survey reveals

By Elizabeth Crawford

America may be a nation of black tea drinkers, but increasingly they are reaching for green tea for its health benefits, rich cultural experience and diverse flavor profile, according to a research by the Tea Council of the USA. 

Enjoy Life Foods elevates baking mixes with functional ingredients

Expo East in review

Enjoy Life Foods elevates baking mixes with in-demand, functional ingredients

By Elizabeth Crawford

Retailers that initially warned Enjoy Life Foods not to enter the baking mix segment are now clamoring to stock the manufacturer’s new line of five ready-to-use mixes in large part because they go beyond the convenience of competitors to include hot functional...

Jackfruit is ready to go mainstream with duel RTE launches

Expo East in review

Jackfruit is ready to go mainstream with duel RTE launches

By Elizabeth Crawford

Jackfruit, a previously hard-to-find but popular meat substitute among vegans, is going mainstream in the US with two manufacturers launching ready-to-eat product lines featuring the fibrous plant as a main ingredient. 

Chameleon Cold Brew CEO: 'We are growing quickly, but smartly'

Chameleon Cold Brew CEO: 'We are growing quickly, but smartly'

By Elaine Watson

A product only aficionados – and hipsters - had heard of a couple of years ago, cold-brew coffee is rapidly becoming an established part of any forward-thinking retailer’s beverage set. But the market has grown so explosively that a shakeout seems inevitable,...

Protein2o contains 15g of protein per 16.9oz bottle and 70 calories

Robert Kral: 'People want to build lean muscle without calories'

Protein water hits the mainstream as Protein2o rolls out at Walmart

By Elaine Watson

Protein2o – a rapidly-growing line of flavored waters infused with electrolytes and 15g of protein – is rolling out to 750 Walmart stores this month, says the firm, which is targeting consumers that are looking for more refreshing beverages that pack...

Image © iStockPhoto / tedestudio

Special edition: Sports Nutrition

Protein powders: The heavyweight in the $16bn sports nutrition market

By Stephen Daniells

The US market for sports nutrition plus energy/nutrition bars and sports drinks is set to cruise past $20 billion by 2020, says Euromonitor International, but which segments are driving growth, and how is the ‘regimentation of fitness’ influencing product...

PITAYA Plus outlines mission to turn America’s smoothies hot pink

'The frozen smoothie packs have been generating triple-digit growth for the past three years'

PITAYA Plus outlines mission to turn America’s smoothies hot pink

By Elaine Watson

It’s flaming pink, packed with fiber and magnesium, fruity, but not too sweet, and growing like crazy in the frozen smoothie pack market, says Chuck Casano, who is on a mission to do for Pitaya what Sambazon did for açai berries and KonaRed is doing for...

Private equity firm Stripes Group invests $50m in Califia Farms

Private equity firm Stripes Group invests $50m in Califia Farms

By Elaine Watson

Plant-based beverage firm Califia Farms has secured a $50m investment from New York-based private equity firm Stripes Group, capital it says will be used for “deepening production and distribution capabilities, R&D, new hires, and sales and marketing”.

Hope Foods on HPP, chocolate hummus, & triple digit growth

Hope Foods on HPP, chocolate hummus, and triple digit growth

By Elaine Watson

High-pressure-processing (HPP) – which is fast-becoming de rigueur in the super-premium juice category – has also played a key role in the growth of one of the coolest players in the hummus market: Hope Foods, which burst onto the scene in 2011 with its...

Munk Pack unveils a new food category: Oatmeal fruit squeeze

Munk Pack unveils a new food category: Oatmeal fruit squeeze

By Elaine Watson

Not so long ago, pouches were just for babies. Today, they’re fast-becoming the go-to format for companies looking to stand out from the crowd in healthy snacks, say the founders of Munk Pack, who have combined fruit with gluten-free wholegrain oatmeal,...

Matthew Sade, CEO Lyrical Foods (Kite Hill)

Kite Hill CEO: We want to change the entire dairy landscape

By Elaine Watson

If current trends continue, almondmilk will account for an astonishing 19% (dollar share) of the US retail dairy and dairy alternative beverages market in 2019, predicts Packaged Facts. However, plant-based products still only account for a tiny fraction...

FDA warning letter to Hampton Creek could trigger lawsuits

Letter shows FDA is serious about enforcing standards of identity, says lawyer

FDA warning letter to Hampton Creek could trigger new wave of lawsuits, predict attorneys

By Elaine Watson

While Unilever dropped a false advertising lawsuit over egg-free spread Just Mayo last year amid an avalanche of bad PR, the FDA has picked up where Unilever left off with a warning letter advising brand owner Hampton Creek it is playing fast and loose...

Taylor Collins: It's time to reclaim meat as a superfood

Taylor Collins on reclaiming meat as a superfood, finding ‘badass investors’ and managing triple-digit growth

EPIC Provisions: ‘If an opportunity came with the right strategic partner, we would absolutely take it’

By Elaine Watson

Revenues at EPIC Provisions more than tripled to $6.8m in 2014, and are on course to triple again to $20m in 2015 as the EPIC brand - which first hit shelves in 2013 – continues to lure new consumers to a category (premium meat snacks) that has rapidly...

Protein players should think outside of the box for flavors, Wixon

Flavor Trends

Protein players should think outside of the box for flavors, Wixon suggests

By Elizabeth Crawford

Players in the protein category – especially those focused on the center of the plate – are behind the curve when it comes to flavor and need to rethink their strategy to capture and hold modern consumers’ attention, according to flavor and seasoning...

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