Health, Wellness & Nutrition

Whole Foods ups sustainability ante with new ad campaign

Whole Foods ups sustainability ante with new ad campaign

By Hank Schultz

Whole Foods Markets has decided to go big, with a national TV ad campaign that kicked off during a recent World Series game.  The message is one of “values,” talking about the natural grocery store chain’s commitment to sustainability and transparency.

Sprouted seeds! The meteoric rise of Way Better Snacks

Consumers want to see what you are putting into the product as well as what isn’t in there

The meteoric rise of Way Better Snacks: ‘All-natural’ is all very well, but what really matters is nutrient density

By Elaine Watson

With revenues going from zero to “north of $20m” in three years, the growth of Way Better Snacks has been nothing short of meteoric. But while great branding, its focus on ‘sprouted’ seeds and the CPG experience of its founder & CEO Jim Breen have...

Sugar-sweetened beverages do not easily fit within a healthy diet, says Anderson

Food industry must slash sugar – not just tinker

By Caroline SCOTT-THOMAS

Food industry ‘tinkering’ with sugar content while foods and drinks remain relatively high in sugar may detract from more basic sugar reduction strategies, warns a public health expert.

High-protein diet may lower blood pressure

High-protein diet may lower blood pressure

By Maggie Hennessy

Despite that people in the West typically get more than enough protein in their daily diets, new research may further validate our collective protein obsession. 

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