Labeling, Marketing & Advertising

Can Morrison reheat Campbell's lukewarm soup sales?

Campbell Soup beats estimate, but profit falls

By Caroline Scott-Thomas

Campbell Soup Company has reported a 5% drop in net earnings in the first quarter as soup demand continues to fall in the United States, although the company is beginning to see the first fruits of a turnaround program.

Sugar industry amends complaint against HFCS industry

Sugar industry amends complaint against HFCS industry

By Caroline Scott-Thomas

Sugar growers have amended a lawsuit against the Corn Refiners Association (CRA), claiming that some members of the association have conspired to engage in false advertising – an accusation the CRA denies.

All aboard the artisanal food bandwagon

All aboard the artisanal food bandwagon

By Caroline Scott-Thomas

Many consumers are rejecting processed food and reconnecting with their food supply – and major food manufacturers are getting on board with a new wave of products dubbed ‘artisanal'.

Not great for the waistline... but it's 'all-natural'...

Poll: Do we need a clearer definition of ‘natural’?

By Elaine Watson

In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and above all “natural” – although they are rarely able to articulate what this means.

Court dismisses ‘processed’ fiber case

Court dismisses ‘processed’ fiber case

By Caroline Scott-Thomas

A Chicago district court has dismissed a complaint alleging that General Mills and Kellogg Company should have specified on-pack that their Fiber One, Fiber Plus and other bars contained “processed” fiber.

Consumer groups file complaint over ‘stealth’ PepsiCo ads

Consumer groups file complaint over ‘stealth’ PepsiCo ads

By Caroline Scott-Thomas

Consumer groups have filed a complaint with the Federal Trade Commission (FTC) against PepsiCo and its subsidiary Frito-Lay, claiming that it uses deceptive and unfair marketing techniques to attract teenage customers.

Front-of-pack nutrition labeling schemes are designed to give consumers 'at a glance' information to help them make more informed choices

Which front-of-pack labeling scheme is the most effective?

By Elaine Watson

Results of a high-profile study into front-of-pack (FOP) food labeling schemes conducted by the Institute of Medicine (IOM) will be published on Thursday (Oct 20), three weeks after food manufacturers announced the national rollout of an industry-driven...

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