The beverage industry is booming with Grand View Research predicting that sales will grow at a 5.8% compound annual rate from $967.3 billion in 2016 through 2025 thanks to rising disposable incomes, a growing population and changing lifestyles centered...
When Amazon first acquired Whole Foods Market it sent a tremor of fear throughout the industry that brick and mortar soon would be dead, and triggered a flurry of investment in online shopping technology – but a year and a half and millions of dollars...
New consumer research suggests that targeting so-called ‘foodies’ to leverage their influence for expanded brand awareness may not be as effective as appealing to an emerging, much larger and potentially more powerful segment known as the ‘food connected...
Transparency into how products are made, what is in them and how they impact society is no longer simply ‘nice to have’ – rather a new report from the Food Marketing Institute made possible with help from Label Insight shows that it is a ‘must-have’ for...
Breastfeeding is one of the most natural and instinctual experiences shared by a baby and mother, but that doesn’t mean it is easy – and many women could use help not just from healthcare professionals and family, but also from the food and beverage industry...
At the start of the year, industry experts predicted 2018 would be the year of the plant-based diet, and as we enter the fourth quarter sales and growth data suggest that the prediction is coming to fruition – but does it also mean that the end of animal...
Since America was founded – no matter who has been at the helm – we have celebrated a proud ethos as the land of opportunity and abundance: A place where if people are willing to work they can find jobs, build homes and feed their families.
For generations Americans have raised glasses of wine, pints of beer or flutes of champagne to toast to their health and that of their loved ones – only to wake up the next morning to find themselves, and their wallets, in completely the opposite state.
Snacking on cheese is nothing new – whether it be on crackers, as part of a fancy pairing with cured meat and wine or pulled apart as ‘string’ – but consumers’ rising demand for higher protein and their fading fear of fat is taking the trend – and cheese...
Food is undeniably a central force of life, giving us the fuel we need to go about our days, but unfortunately, food also is the number one cause of poor health in America and a leading driver of death and disability.
One of the best places to spot emerging trends is at the Summer Fancy Food Show in New York City where earlier this month more than 2,400 manufacturers and suppliers showcased more than 180,000 products ranging from innovative sweets, better-for-you snacks...
Americans’ obsession with dieting is nothing new, but which diets are in and which ones are out is constantly shifting – creating a marketing nightmare for food and beverage brands that want to link their products to consumers’ desired outcomes.
The baby food aisle is undergoing a renaissance with new packaging, processing and flavor combinations aimed at presenting better-for-you options that promise to help children grow up healthy – and yet, childhood obesity remains a huge problem in the...
Whether it is trying to raise money, build brand awareness or convince a buyer to stock your product on store shelves, knowing how to successfully pitch your company, and yourself, to potential business partners and consumers is essential.
Images of mom preparing dinner alone in the kitchen for her busy family have been a staple in food and beverage marketing for decades, but new consumer research from the Benenson Strategy Group suggests brands that continue to recycle this theme are missing...
