Startups & entrepreneurs

Source: Getty/Holly Wilmeth

Smoove's prebiotic beverages place African culture in the spotlight

By Deniz Ataman

Tapping into the multi-billion dollar functional beverage market, Smoove’s RTD prebiotic juice is a cultural nod to African representation through indigenous and traditional ingredients, like tropical almond, tamarind and African cherry, while responding...

Source: Getty/	Betsie Van der Meer

Winter Fancy Food Show

Soup-To-Nuts Podcast: Sustainability takes center stage in storytelling

By Elizabeth Crawford

Sustainability may not be as highly prioritized as taste or price in purchase decisions for food and beverage, but research suggests it is increasingly important to consumers -- especially younger shoppers who are coming into their buying power.

Startup spotlight: Netflix Snack vs. Chef winner S’NOODS launches noodle snack

Startup Spotlight

Netflix Snack vs. Chef winner S’NOODS launches noodle snack

By Ryan Daily

Winner of the first season of Netflix’s Snack vs. Chef show, Lauryn Bodden, is taking her award-winning noodle snack concept from TV screens to store shelves with the official launch of S’NOODS, as she shared in the recent episode of FoodNavigator-USA’s...

Source: Source: Blume

How Blume developed itself as a post-coffee ritual brand

By Deniz Ataman

Alternative coffee brand Blume’s founder and CEO, Karen Danudjaja, started the adaptogenic latte blend brand in 2017 when she was looking not only for a delicious and functional coffee alternative, but an alternative ritual to coffee, she explained to...

Source: E. Crawford

Winter Fancy Food Show

Whoa Dough takes to the skies & schools to drive trial, boost retail velocities

By Elizabeth Crawford

While many entrepreneurs adopt a “sky’s the limit” mentality, few literally reach it the way that Whoa Dough did when American Airlines began offering its first class passengers the company’s better-for-you, plant-based and protein-packed cookie dough...

Image source: ELAVI

Startup Spotlight

[Video] ELAVI's journey to Costco and reinvigorating its brand

By Deniz Ataman

Participating in Costco’s RoadShow and interacting directly with consumers to sample its gut-friendly, cashew dessert spreads gave WOC-founded startup ELAVI insights that would have “cost thousands of dollars” to acquire elsewhere, allowing it to make...

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