The childhood nutrition company has become the latest to partner with the California-based dairy producer who specializes in A2 organic grass-fed milk production.
Premium milk products are breathing new life into the broader fluid milk segment, with large numbers of consumers now buying 'tummy-friendly' a2 milk not because they have trouble digesting regular milk, but because 'they just view it as...
Billed as friendlier on the gut, The a2 Milk Co's milk comes from cows that only produce A2 beta casein protein. But how much science is behind it, and what share could it ultimately take of the US fluid milk market? We caught up with Blake Waltrip,...
The a2 Milk Company and Hershey have teamed up to create a co-branded chocolate milk combining Hershey’s cocoa with 2% reduced fat milk containing only A2 beta-casein protein.
The a2 Milk Company – maker of ‘tummy-friendly’ milk containing only A2 beta-casein protein - is continuing to generate double-digit growth in the US market while overall US retail sales of dairy milk continue to decline, says the company, which is planning...
If The a2 Milk Co has built a brand around the tummy-friendly credentials of milk with a2 beta casein proteins, Ohio-based brand Origin (which sources its a2 milk exclusively from Guernsey cows) has adopted a different approach built around nutrition,...
Ad watchdog* the National Advertising Division has referred claims from The a2 Milk Company (a2MC) that its milk is ‘easier on digestion’ and ‘may help some avoid discomfort’ to the Federal Trade Commission (FTC) for further review.
Tummy-friendly brand a2 Milk is now in more than 6,000 stores in the US, including Walmart. However, the reception from the wider dairy industry has been "lukewarm at best," claims its US CEO Blake Waltrip: 'There's an irrational fear...
a2 Milk – milk from cows that only produce A2 beta casein protein - is set for an April launch in California, where brand owner The a2 Milk Company hopes to emulate its success in Australia, in which it has carved out a 9.3% value share of the fluid...