Aldi

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News in brief

Aldi: 20% of products in every ALDI store will be new

By Stephen Daniells

Aldi is putting an emphasis on fresh, organic, and easy-to-prepare options as it remodels stores, and says “20% of products in every store will be new compared to last year,” with the fresh selection increasing by 40%.

 Tom Cindel: “Everything is designed around simplicity, we don’t have 30 different kinds of ketchup. Basically, it’s just easy to shop here.”

'No one wants to pay more than they have to for groceries...'

SPECIAL FEATURE: ‘Who shops at ALDI? You, me, anyone who eats food…’

By Elaine Watson

Consumers are tired of cavernous stores with “90 different jars of pasta sauce,” said Tom Cindel, director of operations at ALDI’s Moreno Valley, CA, division, pointing to a shelf at the recently opened store in Monrovia, CA. “We just buy this one, it’s...

Is ALDI the ‘most underestimated grocery retailer in the US?'

By Elaine Watson

While Trader Joe’s gets plenty of plaudits, its German parent company ALDI – which operates nearly 1,400 stores in 32 US states - is probably “the most underestimated grocery retailer” in the nation, according to a new report from market researcher Hartman...

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