US sales of herbal dietary ingredients grew by almost 10% in 2021 as the category exceeded $12.3 billion, according to the 2021 Herb Market Report from the American Botanical Council.
A manufacturer’s claim that its apple cider vinegar gummies contain a health-promoting dose of the ingredient has been rejected by the National Advertising Division.
Once relegated to the dusty back corners of kitchen cupboards or quickly swigged by only the most devote health-conscious consumers, apple cider vinegar has been thrust into the limelight by the coronavirus pandemic for its claimed immunity, beauty-enhancing...
New 'Drink Plants' ad campaign seeks to broader Suja's audience
Suja’s recent forays beyond ultra-premium juice have had mixed results, with a strong debut in the kombucha category, but weaker results from the pressed probiotic waters. The new drinking vinegars, meanwhile, have potential, but are undergoing a packaging...
Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves, spanning everything from whole milk launches in the yogurt aisle to kombucha with adaptogens, lightly carbonated apple cider vinegar beverages, organic Lunchables and cauliflower,...
At the crossroad of Americans’ increasingly sedentary work- and lifestyles and their demand for decadent food is a growing need for digestive remedies and an opportunity for supplements and fortified foods to edge out over-the-counter treatments that...
From fruit- and herb-infused apple cider vinegar to bitter melon & green tea combos, and collagen-laced waters, new beverage concepts are hitting the market every week. But which emerging trends have real staying power and what really interests VCs...
Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves. Trends to watch include protein, healthy fats, whole milk, organics, apple cider vinegar, portable oats and - inevitably - pumpkin spice, as we head into holiday season.
Narrowing down where retailers position multi-faceted drinking vinegar is an essential step in establishing it as a category, and the step is one that the founder of the Vermont Switchel Company is resistant to take.
Vinegar (acetic acid) should be ‘purposefully’ integrated into more food matrices, say the researchers behind a new study which reports the potential blood sugar management potential of a vinegar beverage.
