Brand

Rabobank: What can big food companies do to rebuild consumer trust?

Rabobank: What can big food companies do to rebuild consumer trust?

By Mary Ellen Shoup

Big food manufacturers have increasingly recognized that their scale and robust supply chains aren’t enough to stay competitive and turn around years of little to no growth, and are refocusing their efforts on restoring consumer trust, says Rabobank.

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Unleashing the power of free: How free-from can broaden its appeal

By Ed Silk

The ‘free-from’ phenomenon is reaching a tipping point. Originally born out of dietary necessity, it’s now taken a global grip with hyper-health conscious consumers, who love to experiment with new food and drinks that deliver all of the good stuff free...

What is driving the success of challenger brands?

What is driving the success of challenger brands?

By Katy Askew

The disruptive influence of challenger brands continues to shake up the food sector, not least because agile companies have proven skilled at responding to – and sitting at the forefront of – emerging consumer demands. FoodNavigator looks at how and why...

Sonoma Brands hails 'explosive' growth trajectory at SmashMallow

Sonoma Brands hails 'explosive' growth trajectory at SmashMallow

By Elaine Watson

It’s early days, but SmashMallow snackable marshmallows – launched by food & beverage brand incubator Sonoma Brands in August 2016 – are already in 2,000 stores and growing at an “explosive” pace, claims founder Jon Sebastiani.  

Perspective Branding CEO talks food packaging design

'Is your packaging visible, visceral, and memorable? If not, you don’t have a brand'

What's the secret to good packaging design?

By Elaine Watson

Whether you’re an established brand hiring a top agency to revamp your packaging, or a penniless entrepreneur with a blank canvas and a Photoshop license, you should always ask yourself three questions, says design guru Simon Thorneycroft.

Sean Connolly:

Ditching deep discounts on Banquet is a "recipe for disaster," warns CPG analytics expert

ConAgra Foods CEO: We can get a better bang for our trade spending bucks

By Elaine Watson

ConAgra is adopting a “zero loss mindset” when it comes to analyzing trade spending, CEO Sean Connolly told analysts on the firm’s Q3 earnings call on Thursday, much of which was devoted to ensuring that not a single dollar is wasted on promotions that...

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