Global cereal giant, Kellogg’s is investing in a ‘significant’ revamp of its 106-year-old brand in a bid to resonate better with today’s tech savvy consumers, but analysts say it won’t be anything significant.
Bonduelle said its acquisition of three processing plants and one repacking centre in the US would boost the volume of its frozen vegetable offerings in the country by around 150%.
Branded snacks giant Frito-Lay and store-brand specialist Ralcorp have become embroiled in a legal battle over corn chips designed to scoop up salsa and dips.
More than two-thirds of consumers avoid buying products if they dislike the parent company, according to the results of a new survey from Weber Shandwick and KRC Research.
A new online grocery site offers a competitive advantage for large-volume brand owners, amid pressure from the growing private label trend in Australia.
5-hour Energy’s grip on the US energy shot market has tightened further in the past year, with the brand now accounting for nine out of every $10 spent in the burgeoning category.
Store brands are still perceived favorably by consumers but they may be losing some of their appeal, according to the results of a new poll conducted by market research firm Ipsos Marketing.
ConAgra has made a $4.9bn cash offer to acquire Ralcorp, in a bid that would expand its presence in the private label packaged foods sector, the company said on Wednesday.
New fortified coconut water products under the Phenom brand will hit shelves at nutrition and dietary supplements GNC from next month following a recent tie-up with PepsiCo, bosses at GNC have revealed.
More than 29 per cent of people in North America never buy private label cereal, citing taste as the main reason for not choosing such products, according to a study of 6,100 participants by research firm, Market Force Information.
Yeast specialist Ohly, part of the ABF Ingredients group, has acquired the speciality savory ingredients company Bakon Yeast Inc located in Rhinelander, Wisconsin, for an undisclosed sum.
The market for private label goods is likely to remain strong in the near future, as 44 percent of consumers consider quality to have improved in the sector in the past five years, according to market research organization Mintel.
US firm Tasty Baking’s recent fiscal difficulties reflect the fact that nostalgia and brand recognition are not sufficient enough during continued economic uncertainty and rising commodity costs, says a Datamonitor consumer analyst.
The private label sector reached all-time highs in terms of sales volumes, revenue and market share last year, according to new figures from the Private Label Manufacturers Association (PLMA).
Behaviors that have been associated with recession, such as eating out less often and choosing private label foods over branded products, may extend beyond times of economic uncertainty, suggests new research.
Four in ten US shoppers have ditched a branded product in favor of a private label alternative, according to a poll of 800 shoppers conducted by GfK for the Private Label Manufacturers Association.
Private label, or store brand, products accounted for 21.8 percent of unit volume sales in 2009 but only ten percent of items in stores, according to Nielsen figures – but they are doing even better in Europe.
Branded foods could be about to make a comeback as private label growth shrunk to 3.2 percent in the four weeks to February 20, and brands saw a 2.4 percent rise, according to a Credit Suisse report.
Branded food manufacturers should start preparing now to win back customers from store brands when the economy improves, advises a new report from market researchers The Integer Group and M/A/R/C Research.
Brand owners should offer incentives to woo consumer back from private labels, say market researchers, as shoppers indicate they will not revert to name brands after the recession.
Wal-Mart has expanded its range of private label goods with the launch of new products like organic eggs, but says cost saving, not added value, is key to the strategy.
The perceived quality of a product can suffer from frequent price promotions which can have a "cannibalization" effect on future sales, researchers have shown.
The economic downturn in the US is leading to strong sales increases for store brand products, but high quality standards need to be maintained to make sure they are long-lasting, experts warn.
The majority of consumers can’t remember any new products that have been launched in the last year and appear unwilling to risk their money on trying something new, survey results showed.
Food manufacturers are confusing consumers by overdoing the number of claims they make on products and need to go back to a simpler style of labeling, according to a new report.
As speculation mounts over the future of US brewer Anheuser-Busch
amidst rumours of a possible takeover bid from rival InBev, it is
not the brewer, but the brands that are expected to drive
consolidation and growth in the market.
Strong brands drive business growth and beat market turmoil for
food and drinks sector, as a new report on top 100 global brands
confirms firms are recognizing that brands are among their most
valuable assets.
In these uncertain times for the bakery business the Finsbury Food
Group's profits have soared by giving people what they want, says
Chief Executive Dave Brooks.
Soup sales in the US have slowed over the past year, prompting
Mintel to suggest that manufacturers and marketers need to rethink
their level of innovation and their market strategies if they want
to grow sales over the next five...
Children are strongly affected by branding in their food
preferences, according to new research, which reveals that it is
often the brand above the taste that attracts child
consumers.
The US Hispanic population forms a core consumer base for drinks
giant Cadbury Schweppes, which is confident this segment will drive
growth amidst a general environment of declining soft drinks sales.
Private label food and beverage products continue to grow in
popularity, opening up new opportunities for some manufacturers,
while presenting tougher competition for others.
A new sweetener supplier in the US claims to allow food and
beverage firms to access ingredient supplies from low-cost
manufacturing countries while maintaining Western standards of
quality and service.
Consumers are increasingly seeking out private label products that
are unique with improved marketing and packaging, according to a
new report, which claims the US market is ready to see more private
label.
The news this month that the world's number one drinks giant Coca
Cola has linked up with Tate & Lyle's Splenda sweetener in a
new branding venture could signal the beginning of a new wave of
ingredient - manufacturer...
