Brand Management

Whole30 certification helps brands boost exposure, sales, shelf space

Whole30 certification helps brands boost exposure, sales and shelf space

By Elizabeth Crawford

Certifying a product as approved by the popular Whole30 diet is a “pretty intensive” process, according to the diet’s co-creator, but for the few and proud that make the cut, the licensing deal can provide exposure to a fiercely loyal consumer base, boost...

What will ditching artificial ingredients really do for big CPG brands?

By Elaine Watson

While ditching ‘artificial’ ingredients may not transform the fortunes of flagging legacy brands, consumer survey data from Instantly suggests it may give consumers a warmer and fuzzier feeling about them, and convey the impression (deservedly or otherwise)...

Seurat Group on the top 10 challenger brands in US food retail

What are the top 10 challenger brands in US food retail?

By Elaine Watson

It’s no secret that smaller, emerging brands are winning the battle for consumers’ hearts, minds and wallets from larger, established players in the US food and beverage industry, but which ‘challenger’ brands really stand out in the crowd? And what are...

 BevNET Food & Beverage University heads to LA on Sept 11

The BevNET Food & Beverage University heads to LA on Sept 11

Calling all food & beverage entrepreneurs!

By Elaine Watson

Want to avoid rookie mistakes when you take your new food or beverage brand to market? Or perhaps you’ve been in business a couple of years and are looking to take your brand in a new direction, secure new financing or utilize new sales and marketing...

Professor: Across the board sodium reduction is needed

Sodium: Campbell u-turn a cautionary tale, say branding experts

By Elaine Watson

While Campbell Soup’s reduced sodium u-turn pales into insignificance when compared with the New Coke debacle, it should serve as a cautionary tale for all food manufacturers embarking on reformulation work, according to marketing experts.

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