Entrepreneurs launching products that are unfamiliar to consumers or vastly different than previously available versions offered by competitors may struggle to gain initial trial – but partnering with chefs and distributing through foodservice can be...
The majority of millennials (72%) seek experiences over material objects: motivating beverage brands like Perrier to test out-of-home, multi-sensory marketing to effectively target a mobile generation of consumers, says CEO of Kinetic Worldwide North...
When you start out, it’s tempting to say yes to everything, observes Banza co-founder Brian Rudolph (who admits ‘shiny object syndrome’ can also kick in once your brand gains traction and you start wondering where it could extend). But one of the reasons...
Consumer packaged goods (CPG) brands have a tough road ahead with the boom in grocerants, but they can survive with some clever collaboration and product re-thinks, says 'supermarket guru' Phil Lempert.
Snack bar company Kind has hired investment banks to advise on the sale of a minority stake, Reuters reported last week, citing people familiar with the matter but who wished to remain anonymous.
Bai Brands founder Ben Weiss has left the company he created in his basement in Princeton, New Jersey in 2009, five months after selling it to Dr Pepper Snapple Group (DPS) in a $1.7bn deal. He will be replaced as CEO by Lain Hancock, with immediate effect.
Certifying a product as approved by the popular Whole30 diet is a “pretty intensive” process, according to the diet’s co-creator, but for the few and proud that make the cut, the licensing deal can provide exposure to a fiercely loyal consumer base, boost...
From certification seals to romance text to website blog posts, many packaged food and beverage brands put a lot of thought (and resources) into creating convincing nutrition-related arguments to persuade buyers. But among Millennials, only 26% of them...
Iconic energy bar brand PowerBar launched a new line of plant-derived protein bars, debuting at Natural Products Expo West in Anaheim, CA, earlier this month.
As widely rumored, two major players in the functional beverages space are to change hands, with PepsiCo to acquire KeVita for an undisclosed sum and Dr Pepper Snapple Group to acquire Bai Brands – in which it already has a small stake – for $1.7bn. And...
Many ‘legacy’ food brands are being outpaced by their smaller, hipper, counterparts. But should brand managers admit defeat and embark on a strategy of managed decline, or can they turn things around? Here are five brands that have defied expectations...
Drinkable soup ZÜPA NOMA has been flying off shelves in the west coast, according to owner Sonoma Brands, which has just recruited ex-PepsiCo exec Jennifer Berliner as director of marketing for the new brand.
With Snapchat ads, a personalized ad generator, and the tagline “THIS. IS. EVERYTHING.,” Post Foods LLC believes it has the tools to target younger Millennials with surgical precision.
While the word ‘natural’ still appears on the label of 11% of new food and beverage introductions in the US according to Mintel data, brands that are part of the so-called natural foods industry need to embrace a new form of conscious capitalism if they...
Ontario-based Shah Trading Company has served the South Asian diaspora community in North America for 40 plus years. With its new sub-brand, it hopes to serve a wider audience with packaged organic grains and pulses.
Overall sales of Post ready-to-eat cereals were impacted by a decline in the performance of the MOM brands acquired last year, the company has reported in its results for Q1 2016.
For flavor giant McCormick & Co. Inc., 2016 promises strong growth driven by innovative product launches, consumer inspired reformulations, a brand building campaign and potential acquisitions, according to company executives.
Ready to leap from start-up to category leader, better-for-you snack company Wonderfully Raw Gourmet Delights exchanged a slice of its equity for accelerator Fresca Food’s help expanding production, distribution and marketing.
While ditching ‘artificial’ ingredients may not transform the fortunes of flagging legacy brands, consumer survey data from Instantly suggests it may give consumers a warmer and fuzzier feeling about them, and convey the impression (deservedly or otherwise)...
The vast majority of food and beverage launches fail to survive beyond the initial “experimental phase” in part because they expand their distribution too quickly, warns Alan Murray, the CEO of Next Foods.
It’s no secret that smaller, emerging brands are winning the battle for consumers’ hearts, minds and wallets from larger, established players in the US food and beverage industry, but which ‘challenger’ brands really stand out in the crowd? And what are...
Bai Brands CEO Ben Weiss says the Dr Pepper allied brand will hit $50m in sales this year and puts this down to a focus on ‘distribution at the expense of brand equity’ during the early ‘basement’ years.
Jaime Crespo, senior brand manager, Lipton North America, says research suggests consumers are 59 times more likely to engage with brands on Instagram than Facebook, while millennials measure wealth more by experiences.
Are consumers weary of 'all-natural' claims? And if so, what other cues do they look for on pack to see if a brand fits in with their values? We quizzed the bosses of some innovative food brands, ingredients suppliers and branding experts to...
The BevNET Food & Beverage University heads to LA on Sept 11
Want to avoid rookie mistakes when you take your new food or beverage brand to market? Or perhaps you’ve been in business a couple of years and are looking to take your brand in a new direction, secure new financing or utilize new sales and marketing...
More than a third of new products launched in the US yogurt market in the year to September 2013 featured protein claims, according to new data from Innova Market Insights.
Grupo Bimbo has developed a branded US gluten-free line that an analyst predicts big things for given the company’s strong market foothold and retail network.
Bob Marley relaxation drink brand Marley’s Mellow Mood tells BeverageDaily.com that building a new functional drinks sub category has been challenging, but the brand is now gaining real momentum.
Hillshire Brands Co. reported strong earnings in its first quarter as an independent company, reporting net income of $53 million in the first quarter of fiscal 2013 that ended Sept. 29.
The CEO of Beam Inc. claims tequila will yield attractive global growth in the long-term, as his firm boosted sales of its core Sauza brand in H2 2012 after an indifferent few quarters.
While Campbell Soup’s reduced sodium u-turn pales into insignificance when compared with the New Coke debacle, it should serve as a cautionary tale for all food manufacturers embarking on reformulation work, according to marketing experts.
As speculation mounts over the future of US brewer Anheuser-Busch
amidst rumours of a possible takeover bid from rival InBev, it is
not the brewer, but the brands that are expected to drive
consolidation and growth in the market.
In these uncertain times for the bakery business the Finsbury Food
Group's profits have soared by giving people what they want, says
Chief Executive Dave Brooks.
Branding specialists CoreBrand have shown that the corporate brand
of food and beverage companies is a key asset to boost sales. Chief
executive officer James Gregory tells FoodNavigator-USA.com why.
