The big guns fight back: Five legacy brands that have turned things around
By Elaine Watson
- Last updated on
Many ‘legacy’ food brands are being outpaced by their smaller, hipper, counterparts. But should brand managers admit defeat and embark on a strategy of managed decline, or can they turn things around? Here are five brands that have defied expectations and done just that, based on new reports from Hartman Group and Rabobank.