WK Kellogg Co CEO’s controversial suggestion of Frosted Flakes for dinner has triggered a fracas from all sectors. The breakfast cereal sector is also dealing with reports that its fortification of niacin (a common B vitamin) is more damaging than helpful...
The introduction of Eat Your Mouth Off aligns with WK Kellogg Co’s strategy to diversify its portfolio in response to shifting consumer preferences – particularly the new fringe generation – towards plant-based, but still protein-heavy, better-for-you...
WK Kellogg – the cereal-focused spinoff of Kellogg’s – is in line for a slew of financial incentives from Michigan state, which will help the company retain hundreds of jobs in Battle Creek.
Kellogg Co. – the maker of iconic snacks, including Pringles, and cereal, including Froot Loops and Special K – officially no longer exists having completed today the separation of its North American cereal business into a new company named WK Kellogg...
General Mills eked out low single-digit sales gains in the first quarter thanks in part to higher prices pushed through late in fiscal 2023 to offset inflation, but the gains cost the company volume and market share as consumers become “increasingly cautious,”...
Leaders of Kellogg Co.’s soon-to-be divided businesses plan to grow their respective entities by modernizing infrastructure to support additional innovation and returning to near pre-pandemic merchandising levels.
As Kellogg Co. moves forward with spinning out its $2.7bn iconic cereal business under the new WK Kellogg Co., it is embracing a three-prong strategy that will enable it to rebuild market share lost in recent years and seize a larger portion of the $10.4bn...
General Mills is bracing for double digit inflation in the back half of the year, but rather than automatically raise prices again – although that remains an option – the CPG giant plans to work with suppliers to find mutually beneficial solutions.
As children nationwide return to the classroom this week, many caregivers are worried about providing them nutritious food amid rising inflation and the expiration of pandemic-era waivers for universal free school meals – prompting General Mills, Orgain...
While some industry players are reining in spending to build-up reserves in case of a recession, General Mills is taking the opposite tack – choosing to double down on investments and explore acquisitions that could help it stay ahead of the competition...
The Kellogg Company’s unexpected announcement Tuesday to split its snack and cereal empire into three independent, public companies “to better position each business to unlock its full potential” tears a page from Kraft Foods’ playbook ten years ago when...
Little Debbie is celebrating the 60th anniversary of its iconic Oatmeal Crème Pie with a breakfast cereal offering, developed in collaboration with the Kellogg Company.
After temporarily pulling back commercial support for cereal last year to offset other investments in the category, Kellogg Co. is going all in on the segment with ramped up advertising and innovative new launches planned across multiple iconic brands....
Americans may be eating less cereal now than in years past, but that doesn’t mean manufacturers in the category should give up on the US, which remains the largest consumer of cereal per capita globally, according to a new report from Packaged Facts.
The Battle Creek-based cereal giant responded to demands from consumers who still want a sugary hit first thing in the morning in an effort to boost its sagging ‘morning foods’ business.
General Mills – which made some bullish comments about its breakfast cereals business earlier this year – has outperformed major rivals in the first half of 2016.
Manufacturers are rolling out a vast array of new oatmeal products in an effort to meet consumers’ growing demand for healthier fiber- and protein-packed breakfasts and to offset declines in cold cereal sales in the U.S.
What's for breakfast? Re-inventing the first meal of the day
After years of steady decline, the cereal industry could see modest growth in the next five years thanks to consumer interest in healthier, high-end cereals, product process updates, improved commodity prices and innovative partnerships with food service...
A recent analysis of more than 1,500 cereals, including 181 marketed for children, by the Environmental Working Group found that a person eating an average serving of cereal a day for a year ends up consuming 10 pounds of sugar.
Mascots on breakfast cereals that gaze directly into a consumer’s line of vision can spark trust; findings that researchers say could be used to fuel growth of better-for-you lines.
The Kellogg Company plans to pump big bucks into NPD that stretches the boundaries of traditional cereal in a bid to boost a tired and soft US market, its CEO says.
Kellogg and General Mills have largely slashed sugar and sodium and upped fiber in their US ready-to-eat (RTE) breakfast cereals, but in a number of products the sugar and sodium levels have risen or not changed, new findings show.
On paper at least, boxed breakfast cereal ticks all the right boxes. It’s quick, great value for money, and nutritious - the perfect recession-proof food.
Western breakfast brands don’t often work in China. They need manipulating to appeal to very different tastes, packaging and format preferences and, of course, another language.
Kellogg might have been outpacing rivals in the cereals category in the first three quarters but its volumes have started to drop off again and it remains under pressure thanks to “weak fundamentals”, according to a new report.
Sluggish demand for breakfast cereals in the US market has been noted by a UBS Securities research report, citing fewer new product innovations as a contributing factor.
New product development and reformulation of Kellogg’s existing offering will be the focus of new R&D collaborative project between Ajinomoto and Kellogg’s.
Driven by consumer demand, formulators are cutting the sugar and salt content from a host of products for kids, but a recent cross-nation report that honed in on breakfast cereals for children suggests more work is required, particularly in the US.
A large number of global breakfast cereal manufacturers are failing
to take advantage of the potential for their products in markets
such as Eastern Europe and Asia, according to consumer analyst
Euromonitor.
The US breakfast cereal market is "moving very slowly", as
manufacturers in this sector continue to face challenges such as
low brand loyalty, market saturation and increasing competition
from other channels, says Mintel.
Despite repeated pledges to tackle the problem, many of the big
brand breakfast cereals on supermarket shelves in the UK still
contain excessive levels of sugar, salt and fat, according to new
research from the Consumers' Association...
